ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

OCTOBER 24, 2023

USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Nielsen reported that 5.8 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

JULY 15, 2020

The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

SEPTEMBER 17, 2023

Miraculous good fortune In what has to be miraculous good fortune, I was able to reach two colleagues currently at Meta, both of whom filed internal tickets to help me retrieve my profile. They were amazing, and I 💓 them all. So, I’m basically a Facebook pariah.

Social Media 59

Social Media Facebook Media Internal 59

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Here’s a deeper dive into what a content framework includes: Defining Goals and KPIs: Setting clear, measurable objectives is pivotal.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. PR is a social science.

Government 103

Government Education Print Ethics 103

Contently - Strategy

APRIL 1, 2024

Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service.

SEO 52

SEO Engineering Writing How To 52

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

The Resolution Blog

MAY 7, 2019

Can I take a set of scores about a game last night and automate a basic report? I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. Will it long term? Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

AUGUST 22, 2017

HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software. Ask sales for the top questions they receive, and turn customer concerns into a blog post. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. serve up a localized CTA for those in your city).

Marketing 40

Marketing Tools Data Report 40

Prohibition

JANUARY 7, 2022

The longer you wait to respond, the more likely reporters are going to get tired of hearing from you. Reporters want people they can talk to all day every day if necessary, so don’t give them a reason to call someone else by restricting their access. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Mindful Marketing

MARCH 4, 2016

Make sure your team is well versed on providing not only the best PR, but excellent customer service. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Sword and the Script

MARCH 15, 2022

This is an important point, because you want to be able to measure and compare results over time. Alerts and reporting. Reporting – for a larger group – works the same way. The reporting section is customizable too. You can even view video captured from TVEyes right in the report. click image for high resolution).

Tools 161

Tools Media Software Analysis 161

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Beyond PR

OCTOBER 25, 2017

We have heard from our customers that streamlining data analysis continues to be a high priority for their teams, with features like recurring analytics alerts, dynamic reporting, and more granular filters at top of mind. That’s how easy we make earned media reporting. Based on this feedback, we have delivered exactly that.

Communications 73

Communications Analytics Analysis Data 73

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

Stuart Bruce

OCTOBER 30, 2014

Paul Holmes of The Holmes Report has this wonderful analogy about public relations being great at find true stories, but we are not good enough at telling them while advertising just makes stories up, but does it really, really well. We can use it to measure and evaluate our success. She will be measurable. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. For Immediate Release – Hobson & Holtz Report. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. The good news is that “viral” customer service works both ways. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.

Reputation 130

Reputation Viral Employee Customer Service 130

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Journalists and reporters crave data that they can use to report on your industry or trends at large. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Data Fills the Funnel.

Data 106

Data Meeting Measurement Guidelines 106