ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. For any type of media outreach, lead time is critical. Timing is key. Many reporters in the security space publish theirs.) Give yourself enough lead time.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web. I could go on with my criticisms of ChatGPT, but here’s the thing – it was released only a month ago, and it’s a prototype.

Tools 353

Tools Trends Creativity B2B 353

Agility PR Solutions

FEBRUARY 12, 2023

With the proliferation of tech communication tools, it seems many PR pros sacrifice human connections in the interest of what they think is higher productivity. Some PR pros may […] The post In the age of AI, it’s critical to put relationships back into public relations appeared first on Agility PR Solutions.

Publicity 184

Publicity Tools Communications Media 184

Deirdre Breakenridge

JANUARY 10, 2022

Constructive feedback can be very helpful, but in this case, limiting the amount of direct criticism is useful to ensure no one feels offended or attacked. Instead, the boss does not think consistent feedback is necessary. Because of this, I think I need to change what I am doing to receive positive feedback.

Blogging 263

Blogging Construction Groups Meeting 263

PRSay

DECEMBER 27, 2023

CPRE, through the report, has issued recommendations highlighting seven areas that practitioners and educators have identified as critical to pre-professional preparation in the post-pandemic environment. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE, through the report, has issued recommendations highlighting seven areas that practitioners and educators have identified as critical to pre-professional preparation in the post-pandemic environment. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Sometimes client companies think the hardest part of the process is finding and vetting different agencies to identify the best partner. timely responses to media needs are critical, particularly in today’s news environment. As in life, in PR, timing is critical. There’s no one to manage the agency.

Agency 333

Agency Internal International Resources 333

PRSay

APRIL 9, 2024

This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. We need more critical thinking, more media literacy. Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here.

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

“You give away your best thinking on spec.” Creative minds can think alike. In public relations especially, the news cycle is critical. Don’t give away your best thinking. But that observation – “you give away your best thinking on spec” still bothers me.

Agency 361

Agency Pitching Creativity Groups 361

Prowly

NOVEMBER 2, 2020

The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine. The fact that PR budgets are down and advertising dollars are in short […].

Strategy 197

Strategy How To Advertising Advertising 197

PRSay

MARCH 7, 2022

And just as there are many ways to provide support, there are also many critical elements to take into account and implement prior to making any announcements. As you think about what steps your company can take, here are some elements to consider: Start by asking how best you can contribute or add to the conversation.

Resources 178

Resources Ethics Internal International 178

Remote PR Jobs

JANUARY 30, 2024

From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart. Analytical Thinking The ability to analyze information critically, identify patterns, and draw meaningful insights is crucial in the fast-paced PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

MAY 31, 2023

Some people consider ChatGPT a useful tool for educational and work purposes, while others think it should only be used for entertainment. Adults under 30 who have heard of ChatGPT are far more likely than those 65 and older to have used the chatbot for entertainment (31% versus 4%), Pew found. However, few U.S.

Survey 149

Survey Software Education Technology 149

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. What’s that over there?

Public Affairs 195

Public Affairs Viral Government Policies 195

Prowly

JULY 19, 2023

The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch?

Technology 80

Technology Report Trends 80

The Proactive Report

NOVEMBER 21, 2023

Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. You may think that your audience is not on TikTok but take a look at this chart of demographics. For example, roughly half of users on X (53%) get news there.

Newspapers 130

Newspapers Social Media Data Consumer 130

Wadds Inc.

SEPTEMBER 19, 2023

In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand. Today’s report cements that thinking,” said Valin. Public relations practitioners have an opportunity to play a critical oversight role.

Publicity 126

Publicity Ethics Government Policies 126

Agility PR Solutions

JULY 2, 2023

Despite hiring slowdowns in certain industries and regions, students and working professionals around the world remain confident about the hiring market—and leaders agree that hiring the right talent is still a challenge, regardless of the economic landscape, and new global research from Stockholm-based employer branding firm Universum reveals that (..)

Reputation 78

Reputation Industry Brand Branding 78

ImPRessions - Crenshaw Communications

APRIL 13, 2022

“KYC” is a critical tenet of purpose-driven marketing. Bourla shares that the most critical factor in Pfizer’s success was the sheer impossibility of the goal. Her challenge in owning J&J’s purpose mission was in integrating it across all company sectors, an enormous but richly rewarding goal.

Brand 296

Brand Branding How To Corporate 296

Agility PR Solutions

MAY 13, 2021

Critical thinking, storytelling, communicating and connection with people are all important skills to have. To be great at public relations, you need to be skilled in very diverse areas. Skills like writing and networking come into play too though, so what should you focus on to get better at PR?

Publicity 141

Publicity Storytelling Creativity Writing 141

Wadds Inc.

SEPTEMBER 18, 2023

It's an idealistic perspective of public relations that responds to both management and leadership opportunities, but also critical sociological and societal perspectives. 1) Contribution to management Historically public relations practice has focused more on tactical execution versus strategic decision-making.

Study 98

Study Publicity Ethics Measurement 98

PRSay

NOVEMBER 13, 2022

And then, by the next day, I still haven’t heard back, and I was thinking, ‘I better call my agent and see if I need to get a new job.’”. I mean, how often do you think about everybody else every day? So ruminate less; think less.”. Our role as providers of information is critical.

Instagram 125

Instagram Interviews Report Internal 125

NewsWhip

MARCH 15, 2024

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. We can also think about the data we collect in a more qualitative way, to get at “the why” behind consumer conversations instead of simply focusing on “the what” of their posts. Clearly, there is a successful strategy in place.

Data 78

Data Social Media Consumer Trends 78

PRSay

SEPTEMBER 11, 2023

I think it’s important to remember that this era of AI, or generative AI, is still very new. How do you think AI differs from how we’ve worked with other new technologies in the past? Think about how much time you can save each day if you apply this to a few tasks.

Enterprise 183

Enterprise Tools Technology Privacy 183

PRSay

MAY 18, 2023

Again, the critical element after accepting the fact students will use these tools stems from the ability of educators to generate better questions and deeper personal questioning, which Socrates emulated for us centuries ago. Public relations depends on human qualities such as curiosity, critical thinking and empathy.

Publicity 173

Publicity Software Education Technology 173

ImPRessions - Crenshaw Communications

MAY 12, 2023

It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. At the end of season two, when Kendall Roy suddenly attacks his father at a press briefing in a play to oust him, Karolina doesn’t need to think very long about whose side she’ll take.

Communications 193

Communications Corporate Crisis Reputation 193

Critical Mention

FEBRUARY 4, 2020

Weber Shandwick is comprised of top-level creators, strategists and technologists who strive to bring solutions to clients through meaningful collaborations, bold thinking, relentless curiosity and positive impact. Mindset: Thinking beyond limits means having an open mind to all possibilities that create impactful work for our clients.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

MARCH 28, 2023

The question posed was this: Do you think AI will replace PR people (or any knowledge worker) in the next 10 years? We see AI as being critical to bringing deeper insights to PR professionals allowing them to answer more complex questions and bring more strategic value to the table than ever before.” ~ David Benigson , CEO, Signal AI 2.

Software 130

Software Technology Creativity Crisis Management 130

PRSay

FEBRUARY 3, 2022

We all know the power of story but, as we tell the stories of Black Americans, it’s critical that we get it right. Here are some things to think about. Be careful about thinking you have the only distinctive experience in the room. Understand that your story is not the only one. Bring genuine curiosity to conversations.

How To 184

How To Community Communications Publicity 184

Axia PR

AUGUST 23, 2021

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). It can land you strong rankings, relevant search traffic, and improved conversion rates.

SEO 118

SEO Engineering Strategy Marketing 118

Agility PR Solutions

JUNE 27, 2021

Most of us are admittedly addicted to social media, and an interesting new survey of social media users by critical thinking firm Reboot Foundation finds that even though a strong majority acknowledge that the platforms contribute to their symptoms of poor mental health, a shocking 70 percent said they wouldn’t give up their accounts for less (..)

Social Media 114

Social Media Report Media Survey 114

PRSay

NOVEMBER 9, 2021

Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Being willing to engage in a crisis is critical, even though it may feel uncomfortable. Have consistent communication during a crisis — this is critical. Listen to learn.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Doctor Spin

NOVEMBER 16, 2023

We are all victims of bad thinking habits. But by knowing (and understanding) where we often make thinking mistakes, we increase our chances of detecting mistakes before making poor decisions. I’ve listed several of these thinking habits so that we all can be more mindful and hopefully become better thinkers. Biased thinking.

eBook 52

eBook Resources Groups Examples 52

Stern + Associates

APRIL 28, 2023

But many people might also be thinking “ok, but what about the rest of the year?”. But what are the best practices we advise on sustainability communications – and when do we think an organization should say more (or less)?

Communications 101

Communications Employee Corporate Strategy 101

Stern + Associates

OCTOBER 5, 2023

“Whether you’re a financial services group that only passively invests in China, or if you’re a university that engages Chinese students, or if you’re manufacturing anything from cat food to quantum chips – if you want to be successful, you need to have a theory of where China comes from, where it’s going and how people in the party-state think.”

Strategy 97

Strategy Government Policies Groups 97

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? Are search engines controlling how we think?

Engineering 62

Engineering SEO Wireless Google 62

Agility PR Solutions

OCTOBER 10, 2021

Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros have been trying to hammer the concept into their own strategies as a result, and they think they’re doing a good job. But is that the case?

Consumer 94

Consumer Brand Branding Strategy 94