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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Additionally, many of these news outlets have content teams to help native advertisers write copy. One of the researchers made the strong claim that this makes prominent “news organizations complicit in actively creating and spreading disinformation about the climate crisis.”

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisisCrisis forced us to act but also freed us to evolve. Six in 10 comms pros face ethical challenges. We didn’t get here through convention.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

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Book review: Everyday Communication Strategies

Wadds Inc.

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).