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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97
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Book review: Everyday Communication Strategies

Wadds Inc.

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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4 Myths about AI and PR

Offleash

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. Myth: AI can handle the thorniest crisis communications.

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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. I’ve also volunteered a lot with Girl Scouts, and March of Dimes, and I’m writing a memoir. Are there other ethical personal examples you wanted to share? It was virtual.

Ethics 80
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Technical Aspects of PR 15.

Viral 52