Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. PR professionals are now responsible for training a growing number of executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Media Training. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Cision

MAY 13, 2015

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. Up next is Michael Smart. What hasn’t changed?

Pitching 120

Pitching Nonprofit Fashion Trends 120

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Now back to you.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Groups Retail Media Training 243

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. As such, we are mindful of what we upload. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. As such, we are mindful of what we upload. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Spokespeople are always on the go and might be reading your briefing document on a plane, train or taxicab on the way to a convention center.

Writing 130

Writing How To Interviews Pitching 130

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Makes me laugh now.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

APRIL 18, 2024

I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 187

Leadership Storytelling Viral Banking 187

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. I’m doing a training session that will clearly walk you through the specific answers. Get more media pitching knowledge from Michael Smart here. And I’m here to help with those who would like to join this PR movement. Good questions.

How To 148

How To Training Creativity Storytelling 148

Buchanan PR

JANUARY 16, 2024

They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. With proper training and preparation, an attorney can easily become a trusted source to the media. For example, we pitched a corporate attorney following Elon Musk’s announcement that he planned to take Tesla private.

Media Relations 66

Media Relations Strategy Marketing Media 66

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

PRSay

JANUARY 14, 2022

Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. Just a searching for a mystery train. These same principles hold true with your teams.

Communications 165

Communications Trends Nonprofit Radio 165

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. Employers that have a robust approach to remote training and development have the pick of exceptional entry level candidates.

Marketing 140

Marketing Travel Storytelling Training 140

The Resolution Blog

FEBRUARY 14, 2016

Therefore, the execs you are training, you should also believe are training with the best knowledge. So once you have invested in training graduates fresh from uni, do you want the execs with your key values to leave and work for another firm? Don’t listen in on their pitches. Let them find their feet with pitching.

Training 120

Training Pitching Exercises Ethics 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 23, 2015

Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Get our free pitching best practices tip sheet! Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Cision

JUNE 29, 2017

And I want to grow what we’re doing in video, digital and creative. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. Some items on my bucket list are … train across Canada. I want us to be a progressive company that’s an incredible place to work. This burger.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. I hosted a training session with the guy who pulled that one off. Get more media pitching knowledge from Michael Smart here. And now this. It turns out my Netflix was trying to recommend me “Taken,” the TV series. Cue the rant about how unoriginal Hollywood is.

Training 78

Training Travel Media Relations Creativity 78

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. What are your brand attributes? Or leader of others?

Strategy 87

Strategy Brand Branding LinkedIn 87

PRSay

MARCH 29, 2019

Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.”.

Pitching 143

Pitching Course Financial Media Relations 143

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work.

Publicity 99

Publicity Ethics Analysis Data 99