Sword and the Script

MAY 21, 2019

The platforms where people hang out are more fragmented and the creative competition is steep. Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 79

B2B Social Media Company Marketing 79

Shift Communications

JUNE 19, 2015

When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing. Add in the emergence of mobile and mobile marketing, and it is a brave new world of advertising and required disclosure to avoid fines. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

wiredPRworks

FEBRUARY 11, 2016

Mobile: Smartphones and Tablets. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Effectively manage your privacy and communication settings. Shaping your brand's reputation. Print and Digital Advertising. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 30, 2012

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that.

Social Media 111

Social Media Communications Healthcare Insurance 111

PR Conversations

AUGUST 7, 2014

Today’s mobile world already allows me to present such points of view, but any life-logging, transmitting or visual capture I undertake can be challenged and stopped, for example during screening at airport security.

Publicity 87

Publicity Ethics Technology Government 87

Karen Freberg

NOVEMBER 28, 2017

Algorithm changes, impact of privacy, fake influence and buying likes, and many more topics were covered here. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy. I think this has been the first book that has truly integrated mobile effectively.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

JULY 24, 2013

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that.

Social Media 76

Social Media Communications Healthcare Insurance 76

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Journalistics

MARCH 15, 2015

Proximity – while there have been a few failed attempts at leveraging proximity-based mobile applications at past SXSW events (Highlight or Banjo come to mind), practical applications of proximity-based messaging technology – most-notably through the use of iBeacons – have utility.

Trends 56

Trends Big Data Mobile Conference 56

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases.

Marketing 47

Marketing Technology Training Privacy 47

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Like Instagram (mentioned below), LinkedIn has an interesting mobile strategy where they are building out standalone apps for each of the specific functions of the platform.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago. Image: striatic via Flickr, CC 2.0 Thanks so much for stopping by WUL!

Policies 86

Policies Twitter Facebook Writing 86