Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Data Journalism. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today. Social media users passed the 3.5 It has become a mainstream skill set.

Social Media 104

Social Media Marketing Media Analysis 104

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Ami Neiberger , CEO, Steppingstone LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Search Engine Journal. The sites are ranked in order based on their Cision Digital Reach. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

SEPTEMBER 13, 2023

This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks.

How To 195

How To Resources Pitching Tools 195

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. After that summer, I changed my concentration in the journalism school and never looked back!

Social Media 227

Social Media Newspapers Reputation Community 227

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. smartphone users over age 35 now are on Snapchat. Create an explainer series.

Storytelling 40

Storytelling Brand Branding Journalism 40

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. But I find enjoyment in testing new technologies and exploring new trends. Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. It’s never been more important for marketing and communications to work together.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.

Media 112

Media Journalism Report Video 112

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

Sports 113

Sports Travel Television Agency 113

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. Say yes and show more.

Report 225

Report Media Advertising Advertising 225

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference Muck Rack here. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. I see two broad trends for 2022. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: 88 percent value creativity and craft in content creation. But is it really that easy? Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. These four September days are for you—the product manager, the creative marketer, the start-up founder. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The two tackle emerging marketing trends, often from very different world-views, with the podcast itself as a moderating medium. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40