Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Give our services a try.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR 20/20

SEPTEMBER 29, 2015

Now, I’m not the most creative person in the world. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages.

Infographics 40

Infographics Data Case Study Web 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Cision

JUNE 18, 2015

If you publish a study, you can turn it into an infographic and video spotlights. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. Think outside the box.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Buzzstream

FEBRUARY 1, 2024

Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site. In the example above, I lean on Google. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

OCTOBER 12, 2015

According to a Buzzsumo study based on 500 million Facebook posts , Sunday is now the day to post. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Education 120

Education Facebook Infographics Social Media 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Website Analytics: Studying user interactions on your website to understand audience interests.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. You can subscribe for free by emailing him at lundquist989@cs.com. * * *.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

MAY 19, 2022

While not all of their 2,700+ links got earned through actually pitching the content, the fact remains that by providing their own data, they will continue to get referenced in other similar studies. YOUR INDUSTRY + study. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Is your agency bringing creative thinking to the table? And that’s the theme for this week’s Unscripted Marketing links [UML]. Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

AUGUST 16, 2016

Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 1 Visualisation in communication. But only 4.6% 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends.

Survey 136

Survey How To Construction Data 136

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. MDB: Study for the Accreditation exam. That’s one reason why we provide services such as graphic design, data visualization and video. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 5 Creative Ways Small Businesses can Kill it on Twitter. Want weekly PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Quick Steps to Tranquil Workdays.

Twitter 49

Twitter Case Study Infographics Small Business 49

Cision

AUGUST 17, 2015

Cincinnati-based Ahalogy (obligatory Cincinnati reference there) releases an annual study of Pinterest users that helps to break this audience down even further: Gender of all Pinterest users: 82 percent female, 18 percent male. Businesses are doing creative stuff with Pinterest. 65 percent of daily pinners have children. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference OnePitch here. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

OCTOBER 22, 2016

In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

OCTOBER 26, 2016

Fred Cook’s talk addressed the results from the recent Global Communications Study conducted by the University of Southern California in conjunction with PRSA and offered his advice on how to meet the anticipated changes and challenges facing PR professionals in the next five years. . — Camille Sheehan (@CSheehanPR) October 23, 2016.

Conference 120

Conference Internal International Data 120

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Buzzstream

FEBRUARY 15, 2024

Tip: Some studies have found obtrusive ads can negatively impact brands. Create Surveys and Data Studies Proprietary data is a game-changer for getting links. Creating surveys and data studies is one of the most effective white hat link building tactics today. So, there’s really no upside to these types of ads.

How To 71

How To SEO Google Examples 71

Cision

NOVEMBER 27, 2015

Update an annual study with a mid-year addendum and re-release it to your prospects and clients. Turn a tip sheet into an infographic by visualizing data found within it. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ).

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

JANUARY 11, 2017

In a recent case study , we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign. Text, including data with explanatory videos and infographics is a great secondary step to help support your claim. Keep in mind which channels you will use to distribute your content.

Case Study 40

Case Study Communications Infographics Video 40

Waxing UnLyrical

NOVEMBER 8, 2019

Infographics. Case Studies. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. White papers. How-To Guides. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74