Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. . #4 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

Examples 120

Examples Viral YouTube Infographics 120

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60

PRSay

AUGUST 23, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Traditionally, financial news have been less wrapped up with creative videos or fancy images. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Traditionally, financial news have been less wrapped up with creative videos or fancy images. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Additionally, make sure the page where your content is published has buttons for easy posting to Twitter, Facebook and other key social media channels.

Video 40

Video eBook Viral Infographics 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For starters, traditional TV viewership continues to drop as our media habits evolve. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59