PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. Gretchen Krueger : What I’ve noticed is the lack of creative content. Read on for our initial thoughts! Rinse and repeat. See what I did there?

Education 52

Education Training Technology Journalism 52

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. It plays tricks with the mind.

Transportation 84

Transportation Government Community Facebook 84

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

The Hoffman Agency

MAY 25, 2023

A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

MAY 19, 2019

Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing. It's an everyday story about life.

Policies 60

Policies Exercises Resources Employee 60

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

Stephen Waddington

JUNE 9, 2017

Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. Writing is a core public relations skill. This is firmly the future of public relations. Management.

Publicity 111

Publicity Survey Measurement Community 111

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Landis PR

JUNE 27, 2022

I was a liberal arts major who could write and speak French – and that was about it.) I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! I also cook and struggle to exercise some restraint at our weekly neighborhood farmers market at this time of year.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester.

Meeting 96

Meeting Course Guidelines Education 96

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. It must be interesting, different, and creative. How to Craft High-Quality Content . There is a ton of content about how bad palm oil production is.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 102

Survey Report Media B2B 102

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem. Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. Images: Steve Jurvetson , goddard studio 13 , Cory Doctorow ( Creative Commons ).

Interviews 120

Interviews How To Healthcare Media Training 120

Solo PR Pro

MAY 27, 2022

These two exercises will help you get started. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. And to do that, you need to have enough energy and mind space to be creative. This could be, for example, paying the bills.

How To 68

How To Meeting Exercises Energy 68

Action PR

MARCH 26, 2020

In fact, this is the main contributor to good heart health outside of exercise. The CPD area includes diverse topics including, nutrition and dieting, bodyweight and functional training and exercise prescription including kettlebells and suspended movement training and online training techniques. Each evening plan for the next day.

Exercises 52

Exercises Training Local Crisis 52

PR Job Coach

FEBRUARY 24, 2014

Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Do you get a sense of team from your interview experience and from what others outside the organization say or write? Rate each one and when you have completed the exercise, tally the results. Adaptability.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Action PR

SEPTEMBER 11, 2019

That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. It works because it’s a great way to show synergy between the brand, the chef’s creative direction and what both can offer audiences during this key calendar date. For example, we work closely with global group exercise provider, Les Mills.

How To 40

How To Exercises Newspapers Study 40

Ishmael's Corner

MAY 31, 2016

One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Storytelling 60

Storytelling Exercises Communications Publicity 60

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. B2B PR Sense Blog: How to write press release headlines that people actually read. Inbound: Is it time that Google removed Forbes from search.

Twitter 60

Twitter How To B2B Analytics 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. This sort of thing isn’t an anomaly.

Marketing 86

Marketing Guidelines Social Media Conference 86

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. How long have we been writing press releases, calling somebody the leading provider of X. In terms of training our teams.

Ethics 105

Ethics Data Training Agency 105

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. Through this exercise, we learned some things: Our families surprising understand more about what we do than we expected. Here’s what some of them had to say: How would you describe my job?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Action PR

SEPTEMBER 20, 2019

For many, running is more than just a basic form of cardio exercise. On every account, each person plays an important role, whether that’s coming up with a big idea, writing a compelling press release or being a voice of reason in a crisis, everyone can contribute something unique and valuable. At first, you might think nothing.

Training 58

Training Exercises Course Crisis 58

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83