5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 108

Government Technology Policies Ethics 108

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. It’s a trap that creative consultancies can easily fall into. Get the balance wrong and it can be dominated by one personality or group think. But it is also one that can be easily fixed by introducing more robust governance.

Leadership 52

Leadership Government Policies Ethics 52

Stern + Associates

NOVEMBER 8, 2023

Each of these thought leaders goes beyond the theoretical to bring practical, thoughtful and human-centric strategies that build resilient, adaptive and ethically grounded organizations. She was also a recent guest on Minds Worth Meeting, explaining how we can all innovate better by opening our little black boxes of creativity.

Leadership 71

Leadership Ethics Creativity Meeting 71

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 96

Technology Ethics Tools Creativity 96

Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. What’s one of the most rewarding accomplishments Stern Strategy Group can lay claim to? What made you start your own firm?

Groups 104

Groups Employee Strategy Ethics 104

Stephen Waddington

MARCH 15, 2022

I very nearly didn’t apply for it because I’m white, straight and was conscious that huge numbers of people from several groups are more disadvantaged than I am. People from marginalised groups who don’t have a strong background in communications or want to update their knowledge in the field. I’m so glad that I did apply. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

Local 120

Local Corporate Groups Ethics 120

Stephen Waddington

FEBRUARY 12, 2021

And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Mindful Marketing

OCTOBER 19, 2022

So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship.

Apparel 103

Apparel Sports Construction Resources 103

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

JULY 10, 2019

So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. this independent study has given me some ideas of how to structure a course that brings together research, creative strategy, and innovative execution in an area that is very prominent in our industry. Best Wishes,

Marketing 51

Marketing Ethics Study Case Study 51

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The group didn’t miss a beat on any of their existing assignments. ” Test those waters again and again and watch the work and work ethic improve. The best part?

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Internal International Exercises Ethics 120

Landis PR

JANUARY 10, 2022

Whether you are starting out your career in PR or trying to move your career to the next level (or several levels), LCI is a great place to hone your skills, get exposure to a wide variety of communications activities and be part of a smart and creative team. But it also values quality of life and ethics for its staff. The values.

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. In groups, the minority can have a disproportionate effect, converting many ‘majority’ members to their own cause.

Publicity 52

Publicity eBook Ethics Resources 52

Burrelles Fresh Ideas

JUNE 6, 2023

By analyzing customer data model, AI algorithms group customers based on similarities and behaviors, which enables marketers to create tailored campaigns that resonate with specific segments and increase campaign effectiveness. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

DECEMBER 20, 2022

I love working with you and with M3 Communications Group, Inc. Group CEO, AvianWE. CEO, The Skills Group. I have known Maxim Behar for many years, but we have been actively working with him and his team for the past few years, as M3 Communications Group, Inc. I am very proud of you! That is a great success. Nitin Mantri.

Energy 52

Energy Groups Internal International 52

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. More detail = better. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”.

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Meeting Journalism Interviews Employee 100

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ). Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. Because, life as we know it is likely to continue … until it doesn’t.

Crisis 82

Crisis Community Ethics Groups 82

Stern + Associates

SEPTEMBER 22, 2022

Put People First to Unlock Innovation, Creativity – and Higher Profits. Her eye-opening presentations highlight the latest research and technologies around neurological activity, mood, stress and brain health, focusing on both the scientific and ethical challenges around using AI to foster good mental health.

Employee 62

Employee Leadership Exercises Mobile 62

Maxim Behar

JANUARY 24, 2022

a little luck are the ingredients of the recipe, M3 Communications Group, Inc. However, the CEO & Founder of M3 Communications Group, Inc., Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. White women in the focus group thought the ad was great.

Marketing 48

Marketing Advertising Advertising Agency 48

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. There is probably no other that has changed so drastically over the years.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Karen Freberg

AUGUST 6, 2017

This is something where we are seeing a lot of influencers create their own groups and communities to expand their reach even more. Looking for language patterns is going to be important here to determine who is real in the audience group, and who isn’t. Are they marketing their knowledge and creativity in the industry?

Social Media 40

Social Media Media Sports Analysis 40

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60