ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Does it excel in enterprise data security for the private sector or are government contracts the goal? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

PRSay

MARCH 7, 2024

According to The Guardian , their combined forces resulted in 100 partnerships estimated to be worth $70 million, with data from Axios tallying over 500,000 earned media placements. PR pros can take note of the creativity and diversity of the movie’s coverage. and Mattel for the 2023 “Barbie” movie.

Film 130

Film Marketing Sports Hotels 130

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Photo courtesy of Pexels. By Robin Carr, LCI. It has become a mainstream skill set. So…do you need a social media marketing manager? The answer should be, unequivocally, yes.

Social Media 104

Social Media Marketing Media Analysis 104

Landis PR

JANUARY 18, 2023

The one response that gave me pause was in response to the final question Diana posed: Do you have any stats or data to support this blog post? I found ChatGPT’s response both disappointing and exemplary: ChatGPT: I’m sorry, but I don’t have access to any statistics or data to support the blog post. Diana Haven : Oh, absolutely.

Education 52

Education Training Technology Journalism 52

Offleash

JULY 19, 2023

We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Through personal stories and unexpected encounters, she discusses data access and affordability (why does the cost of data rise each year?),

Technology 98

Technology Ethics Tools Creativity 98

The Hoffman Agency

FEBRUARY 8, 2024

A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”? The key building blocks are secure, cross-system data integration and efficient data management.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. With data from over 3,000 journalists in 11 countries, including U.S., Click here to get the free Social Journalism Study now!

Social Media 120

Social Media Privacy Journalism Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content.

Writing 147

Writing Storytelling Pitching Creativity 147

Buzzstream

JULY 29, 2020

With PRs vying for the media’s attention, you have to be creative to stand out. . It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism. Challenge convention and be creative. . Achievement Striving / Driven.

Publicity 119

Publicity Digital PR Creativity Education 119

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Does the audience actually watch the ads?

Sports 113

Sports Advertising Advertising Survey 113

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 87

Automotive Journalism Interviews Engineering 87

Communications Conversations

JANUARY 28, 2021

They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Might seem like a strange trend for corporate American to take advantage of, but I can’t help but think of what the Wall Street Journal did a couple years ago here. These were interesting to peruse on their own.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PR in High Definition

DECEMBER 13, 2017

Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place.

Tools 48

Tools Data Conference Journalism 48

Ethical Voices

DECEMBER 18, 2023

There were two directions I wanted to go with this and the first one is about data. So, my friends are working on the project with me, and we faked a lot of the data. I think the data wasn’t very helpful and I wonder was it my fault that the business did not survive? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. 3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML ]. * * *.

Study 144

Study Media Relations Media Measurement 144

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

ImPRessions - Crenshaw Communications

JULY 15, 2016

Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Work with that individual to make it easy for them to provide story fodder, access to execs, data and simple brainstorming. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 4, 2018

CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? And How it can be Learned and Lost.

Survey 104

Survey Marketing B2B Content Marketing 104