Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure. white papers (36%).

Survey 100

Survey Media Relations Corporate Communications 100

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? For more resources on civility, please visit PRSA’s Voices4Everyone initiative.

Employee 154

Employee Crisis Reputation Creativity 154

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage.

Internal 52

Internal International Survey Measurement 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value.

Radio 100

Radio Print Television Local 100

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 133

Survey Communications Measurement Internal 133

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. Do you have employee resource groups or other affinity organizations for diverse staff? Well, COVID-19 of course. Pride is a celebration, yes, but it started as a protest. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. The days of leadership announcing new policies with a memo or email are over. 60% of employers have no long term IC strategy or vision.

Internal 147

Internal International Employee Mobile 147

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Sign-ups or opt-outs.

Internal 187

Internal International Data Communications 187

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

Big Data 120

Big Data Analysis Data Corporate 120

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. It’s simple: when the work load exceeds your capacity or capability, it’s worthwhile to look at outside resources. by Frank Strong. PR firm capabilities . A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Landis PR

MAY 15, 2023

Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. Does your organization have the resources and expertise to actually make a difference regarding a specific issue?

Company 52

Company Employee Leadership Policies 52

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate.

Company 187

Company Employee Internal International 187

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 177

Survey Marketing B2B Study 177

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mindful Marketing

FEBRUARY 16, 2017

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. This is sure to be a very informative, hands-on event.

Meeting 50

Meeting How To Analytics Measurement 50

ImPRessions - Crenshaw Communications

JULY 25, 2017

One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. As long as your client has the resources, partnering with a celebrity can be a pretty effective way to garner positive press. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. Now, we’re doubling down on that mission.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 139

Survey Measurement System Education 139

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JULY 16, 2019

It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Limited resources and restrictive budgets. Lack of a commitment by senior leadership.”. “We’re We’re in a very competitive market.”.

Publicity 92

Publicity Survey Local Writing 92

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. They act as a common, corporate language.

Industry 153

Industry Publicity Agency Community 153

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Leadership and differentiation: How can you use tools for competitive advantage? That must change.

Tools 175

Tools How To Agency SEO 175

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Garg came to represent accusations that corporations treat employees as expendable units. Layoffs” is the common term used for these job losses, but they’re not layoffs in the historic sense.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 101

Interviews Publicity Technology Social Media 101