Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 156

Company Tools Technology Software 156

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It helps guide your organisation when it comes to writing.

Writing 60

Writing Guidelines Corporate Web 60

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

Publicity 94

Publicity Media Advertising Advertising 94

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 201

Writing Communications Marketing B2B 201

Solo PR Pro

MAY 8, 2018

Corporate communications. Internal communications. Web design and management. Writing and editing. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 162

Software Tools Print Technology 162

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization.

Case Study 66

Case Study Conference Advertising Advertising 66

Communications Conversations

FEBRUARY 22, 2017

Helping manage corporate LinkedIn pages. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. Nothing is more maddening the making a post on behalf of a client (internal or external) and then finding out the client wants to change something in the post.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified says some customers use this for internal communications too. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 118

Software Tools Publicity System 118

Wadds Inc.

JANUARY 16, 2023

As I noted in that same chapter that led into the section on Lincoln, I wrote this: “Masterful public relations professionals must always seek to simplify the complex, speak or write to their audiences’ understanding, listen and absorb, and master the ability to have meaningful, engaging, and uninterrupted conversations.”

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing.

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Write an ebook? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Will you hold an external or internal press conference? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. An unanticipated outcome of this call was that my friend – who is an exceptionally talented web designer and digital communicator – started helping me with a few tweaks to my site and blog.

Internal 94

Internal International Course Energy 94

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up.

Trends 60

Trends Media Report Technology 60

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Corporate labs trying to make sense of it all? I’m thinking.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Corporate labs trying to make sense of it all? I’m thinking.

Web 20

Web Government Technology Corporate 20

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And that's why I decided to write this book because I saw these huge changes happening in our business. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 200

Marketing Content Marketing Data Social Media 200

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. What happens in-between those times is a daily mystery, keeping my career exciting.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. to approximately $5.5 billion in 2021.

B2B 126

B2B Marketing Survey Software 126

Maxim Behar

APRIL 2, 2024

This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. To that end, a key requirement of a PR firm is its capacity to conceptualize and develop web content that can meet combined needs of prospects, customer and influencers, including the media.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 179

Survey Marketing B2B Study 179

Sword and the Script

AUGUST 13, 2016

In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. Corporate Blogging and SEO. We began producing a corporate blog , which changed all that — and put the effort on par with likes of amazing content brands like Coca-Cola. Case in point?

SEO 60

SEO Content Marketing Study Corporate 60

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Bruell noted: “More than one-quarter of respondents said the greatest advantage of having an internal agency was ‘knowledge of the brand,’ while 20% said the greatest advantage was the group’s ‘knowledge of the business.’

Creativity 77

Creativity Study Survey Advertising 77