Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”. Maybe more. .

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. A red-team exercise is thus an excellent way to remedy the problem of communication breakdowns between isolated parts of a company (often referred to as “silos”), which are common in far too many organizations.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Fact-based messaging in a crisis like this is the way to go.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Cision

APRIL 21, 2017

Management’s assessment of the effectiveness of the company’s internal control over financial reporting, including disclosure of any material weakness in its internal controls. Part III items may only be incorporated by reference if such proxy statement is filed within 120 days of the company’s fiscal year end.

Financial 120

Financial Handbook Analysis Internal 120

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ariane Hofstetter, CEO of research institute KOHORTEN, says: “By measuring and comparing sustainability reporting, we want to ensure more transparency.

Report 87

Report Company Financial Study 87

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 92

Publicity Media Advertising Advertising 92

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. Paywall problems.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We ask everyone from interns to VPs to contribute. Basically, it’s our reference menu for people who want to write for the blog.

Blogging 87

Blogging Handbook Sports Internal 87

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Types of ESG Reports.

Report 69

Report Automotive Financial Government 69

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Beyond PR

APRIL 21, 2017

Management’s assessment of the effectiveness of the company’s internal control over financial reporting, including disclosure of any material weakness in its internal controls. Part III items may only be incorporated by reference if such proxy statement is filed within 120 days of the company’s fiscal year end.

Report 40

Report Financial Handbook Analysis 40

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. Below is an example of an online newsroom.

Software 117

Software Tools Publicity System 117

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. The rule is: if you can’t measure the results, eliminate it. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Internal communications. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Influencer relations. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Please refer a credible colleague ! Please refer a credible colleague ! The last part is to then measure your results. Want to be part of the Off Script series? and the occasional journalist.

Corporate 61

Corporate Communications LinkedIn Agency 61

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. We wanted to make a serious newspaper.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Internal communications. No case studies or references. If the agency can’t provide examples of their past work or references from satisfied clients, it’s a red flag. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

NOVEMBER 7, 2023

Corporate communications, marketing communications and HR leaders use employee communications applications (ECAs) to inform the workforce about business activities, cultural topics, operational needs and job-related priorities.” PR measurement. The first “finding” in the report? PR tech mentions Meltwater releases “winter” updates.

Employee 141

Employee Software Survey Tools 141

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. What is crisis communication? When companies communicate openly, honestly, and clearly, they earn the trust of their customers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Take the full measure of the situation. In that time, it should have started an internal security investigation, and maybe it did. The headline details a “cybersecurity incident” (not a “breach”) and, later refers to “the application vulnerability” – huh? How did it escalate? First, Do No Harm…To Your Brand Credibility.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients.

Marketing 64

Marketing Pitching Corporate Tools 64

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Don’t Bury Creativity with Tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40