NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI does not replace humans in most instances, rather, it enhances human knowledge and capabilities.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guinness is a brand who knows the power of emotional storytelling.

Storytelling 40

Storytelling Brand Branding Advertising 40

PRSay

FEBRUARY 18, 2021

The habit comes from committed study, organized thought and constant practice. For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. For more than 50 years, he has handled public relations for corporations, associations and nonprofit organizations.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Job Coach

NOVEMBER 12, 2015

One might ponder that in this day and age when "Drugs, Sex and Rock & Roll" no longer mix well and Cosby is on the hot seat, people in the communications business would think about their creative ambitions especially when the spotlight is 24x7 and realtime. It just makes me wonder where are the adults in the room?

Case Study 100

Case Study Enterprise Corporate Study 100

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 72

Survey Trends Communications Storytelling 72

Solo PR Pro

DECEMBER 27, 2022

Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work! Phyllis Weiss , president, Weiss Communications, Inc. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A book, like a research study or other knowledge project, separates a thought leader from other business executives, and even in the digital age it remains a solid platform for earning media coverage, speaking opportunities, and other executive visibility within an industry. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes).

Measurement 135

Measurement Analytics Data Conference 135

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Creative employee communications. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 28, 2018

Multiple studies show that stories are far more persuasive than facts and data alone. In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1!

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Along the way she studied a MA in PR at Newcastle. Storytelling, and a strong backstory helps engage music fans. Agency versus corporate career choice Natalie Falkous leads PR for Sage in the UK and Ireland.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Provide case studies of other, similar nonprofits using paid ads and their results. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. If you don’t understand the individual or group whose story you are telling, your story will sound false. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

5W PR

NOVEMBER 23, 2021

According to one study by Nielsen, marketing on your Instagram account with an influencer can generate ROI that’s 11 times greater than anything produced by a traditional campaign. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. This can be found from the smallest agencies to the largest corporations. This can be found from the smallest agencies to the largest corporations. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85