Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. how many website visitors, for example) and more on quality (i.e.,

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 3, 2015

See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns. About nine out of 10 brands have embraced content marketing. 6 Customer Service Insights From Peter Shankman.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?).

Analytics 200

Analytics Energy Google Data 200

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Want to improve your content performance? Want to provide better customer service? Determine Topic/Goals.

Video 120

Video Analytics Customer Service Content Marketing 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. Image source: Spin Sucks).

Exercises 198

Exercises Google Writing Blogging 198

Burrelles Fresh Ideas

MAY 14, 2024

Instead of understanding the content, they will only hear the word “image,” for example. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention.

Social Media 93

Social Media Media Video SEO 93

PR 20/20

NOVEMBER 30, 2022

Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. For example, HubSpot ( @HubSpot ) offers the HubSpot Academy , which allows users to learn the platform at their own pace and become familiar with each function and module.

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? For example, none of the very top challenges facing communicators surfaced by the most recent JOTW comms survey are mentioned: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners. Industry events. The worst thing that happens is they say no.

B2B 136

B2B Brand Branding Trade Shows 136

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. In another example, the AP uses a tool called Wordsmith to help fill their pages. Medium: Learn enough about the areas of marketing outside your core expertise that it helps you do better work.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Konnect Agency

APRIL 1, 2021

To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Having the team be “all hands-on deck” with customer service / relations will only help humanize the brand and make it more relatable to the average joe.

Brand 59

Brand Branding How To Consumer 59

Sword and the Script

MAY 14, 2016

By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Off the top of my head, here are a few examples: 1. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Send them a survey asking for feedback and input.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

MARCH 3, 2015

“Customer-centricity have raised expectations across the board,” according to the authors, a point which underscores the common theme. It’s putting customer experience (CX) first – that they have a better installation or implementation experience. Simplicity. The leader of the unit reports directly to him.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

JANUARY 9, 2017

For example, you can quickly publish digital copies of your CreateSpace-published book through Amazon’s Kindle Direct Publishing. Don’t overlook local printing options when considering publishing long-form content. You can also sell your physical book on Amazon. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Critical Mention

OCTOBER 3, 2019

The purpose of creating these lists is to send relevant emails to a targeted group of people that are most likely to engage with that specific email content. Testimonials are highly influential references that build trust and can help recipients see real value in your services. Segmented Lists. Create Captivating CTAs.

Marketing 68

Marketing Training Groups Radio 68

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Further, viewing all your digital marketing from a PR perspective can help you improve your returns. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 111

Leadership Brand Branding How To 111

Rock the Status Quo

SEPTEMBER 3, 2014

Let me give an example. Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads. The most logical move to create revenue is adding content marketing to your repertoire. Not usually. It isn’t quite the same.

Agency 188

Agency SEO Advertising Advertising 188

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Your prospective customers notice. It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112