wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. New additions to the new rules of marketing and PR. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

PRSay

FEBRUARY 26, 2020

And just like “The Voice” contestants need to be able to market to a wider audience when viewers vote in the later rounds, your team needs to ensure that your content is ready for big exposure if it starts to gain traction. Showcase your creativity. Does your content have a great first impression but lack depth?

Creativity 124

Creativity Strategy Storytelling Brand 124

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future. . Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

MARCH 31, 2016

How has content marketing changed over the years? Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. Brands now have unprecedented opportunity to get their messaging directly to their markets, unfiltered.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Content Marketing. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

APRIL 12, 2016

Start with a creative content mix. Today’s reader wants the full gamete of content available. For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution. Think like a programmer when matching content to platforms.

Pinterest 40

Pinterest Community Data Mobile 40

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. It looks just like a regular Facebook post, but it is an ad.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. The post Is AI a threat or benefit to marketers and communicators? AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

ISEBOX

MARCH 14, 2016

Watch your Facebook engagement increase by 150% when a photo is posted. So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Waxing UnLyrical

NOVEMBER 2, 2015

5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Photography 101 for PR, Marketing and Life in General. 4 Ways to Build Content Marketing Authority with SlideShare. .” 4 Ways to Build Content Marketing Authority with SlideShare. ” 3. ” 4.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. She says, “Writing for 18-24-year-old males is a lot different to marketing to 50-year-old females, so bear this in mind when you’re writing your story and deciding on elements like the tone of voice, language, and your overall format.”.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Marketers should use real experiences to help connect with their audience on a more personal level. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Social media channels need nutrients (content, influencers) to feed the information system. “If

Marketing 48

Marketing Social Media Video Mobile 48

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Facebook uses facial recognition to recommended who to tag in your photos. Write data-driven content. Optimize content for search engines. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Create a content calendar.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing.

Social Media 93

Social Media Marketing Media Creativity 93