wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Visual storytelling will be better and easier. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

MAY 5, 2016

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create. We’re here to help, with a few visual storytelling ideas to get you started.

Travel 40

Travel Video Consumer Storytelling 40

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. It’s changed how we work.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. As Omicron cases surge, it is a reminder to employers of all sizes that a clear articulation of workplace, vaccination and travel expectations norms will be a necessary part of the employer brand story. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

Waxing UnLyrical

OCTOBER 7, 2015

They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

Storytelling 40

Storytelling Travel Brand Branding 40

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics.

Strategy 62

Strategy Marketing SEO B2C 62

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? Synthesize the complex. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

MAY 19, 2017

What resonates with you and how you react to a moment in pop culture is often a pretty good barometer with which to gauge a wider reaction from a consumer group you are trying to reach. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling.

Consumer 226

Consumer Trends Agency Pitching 226

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. She has experience in corporate reputation management and crafting earned media stories.

Media 96

Media Sports Agriculture Pitching 96

Cision

APRIL 2, 2015

Instead of just discussing their trip, flyers can’t resist talking about their travel. Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. It would be remiss to think that the growing popularity of these non-Anglophone cultural phenomena has not, in part, been motivated by a global pandemic which forced us all to slow down, stop travelling, and try new things from the comfort of our own homes.

Film 62

Film Travel Television Local 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Konnect Agency

MAY 11, 2023

As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space. Gen Z has grown up in a digital age saturated with information and content, making them highly discerning consumers.

Social Media 52

Social Media Agency Media Mobile 52

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. Since creating content on a regular basis is difficult, not to mention time consuming, make it easy on yourself.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated. And with positive perception came increased sales.

Crisis 120

Crisis Brand Branding Crisis Communications 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. And that’s not necessarily the right format for all brands.

Brand 63

Brand Branding Hotels Storytelling 63

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I At the time, some of his steadiest clients were in the travel and hospitality industry, one of the most hard hit sectors of business. “I Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. My hobbies outside of work include…swimming, fishing, reading and traveling. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Personal recommendations have always been the most reliable source of information for consumers. My hobbies outside of work include…golf, progressive causes and traveling. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JUNE 9, 2016

“Evidenced conversations” and authentic storytelling or expression is in many ways harder and also more time consuming and expensive than just buying up space that allows one to say what one likes – whether or not it’s true! One thing most people don’t know about me is…I am essentially shy.

Training 0

Training Leadership Brand Branding 0

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Just another day down at the sausage factory, folks, bringing you the sausage each morning! Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 92

Social Media Marketing Media Storytelling 92

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. As you pitch, keep in mind that we have four themed issues a year of Star Tribune Magazine : Home and Garden in the spring, Health and Wellness in the summer, Travel in the fall and a Minnesota-Made Gift Guide in the winter.

Print 48

Print Newspapers Interviews Journalism 48

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Extremely important. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Mark My Words

MAY 3, 2022

Choice The poor media narrative surrounding Netflix is not helped by the lessening reliance consumers have on it in an age of overwhelming choice. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.” Such issues have never seen the platform face as much controversy than at present.

Film 60

Film Advertising Advertising Consumer 60

Cision

DECEMBER 2, 2016

Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Brand Branding 120