Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. There’s no doubt that earned content is a force within the digital media world. Until next time! Critical Mention.

Strategy 75

Strategy Media Analytics Radio 75

Cision

MAY 6, 2015

If you listen to advertising on the radio or on a podcast, more than likely you’ve heard referral codes: When you use X service use promo code “give me the Jim Dougherty discount” to get 10 percent off of your order. Referral codes. factors on the purchase path. Conclusion.

Engineering 120

Engineering How To Measurement Analytics 120

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with.

Radio 40

Radio Newspapers Advertising Advertising 40

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

Instagram 98

Instagram Crisis Local Privacy 98

Flatiron Communications

NOVEMBER 23, 2014

Paley as an historic repository of every radio and TV news and entertainment program from the dawn of broadcasting to the present. I kept in touch with Letty for a bit, but also kept tabs on the Museum , which in 1991 changed its name to The Museum of Television and Radio.

Storytelling 34

Storytelling Television Radio Media 34

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. When prompted to Choose a Prospect Source, choose “Search the Web.” It may seem time-consuming, but in our case, I’m happy I did it because most of the sites that I initially pulled in weren’t viable options.

Brand 62

Brand Branding How To SEO 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Bad Pitch Blog

APRIL 8, 2009

We live in a society overburdened with media, one in which all of us are bombarded by information from the TV, the radio, the Web (darn those ads), and billboards. What you’re ultimately trying to achieve is to communicate through the media how your products or services promote exciting cultural developments, shifts, or trends.

Radio 47

Radio Course Engineering Web 47

ReimaginePR

MAY 30, 2015

Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Interviews – Q & A on video.

Media 120

Media Television Video Print 120

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Mobile Web. Does any of this matter to PR?

Mobile 201

Mobile Strategy Web Consumer 201

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. This has entirely changed with social media, which has uplifted the quality of Web 1.0 No dialogue.

Print 64

Print Social Media Web Television 64

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64

Ethics Social Media Local Corporate 64

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. Maybe you heard a Harvard academic citing them on US radio. In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well.

Biotechnology 85

Biotechnology Study Survey Radio 85

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. New episodes are posted on Thursday mornings, every three to four weeks. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime?

Small Business 85

Small Business Writing Engineering Infographics 85

Stephen Waddington

SEPTEMBER 12, 2017

It’s clearly priced aggressively to appeal to tech curious consumers. It’s incredibly useful but it also creates another level of disintermediation of the web. It also seems to be able to connect and play any live radio station. It’s a new category of home computing device that includes the Echo from Amazon.

Google 0

Google Privacy Wikipedia Transportation 0

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. At the top of the list? Users can also build out custom properties.

How To 97

How To Knowledge Base Survey Technology 97

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Where the Fishermen Ain't

DECEMBER 21, 2013

One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift. It just comes at us at higher velocity from more directions (thanks to the social Web), and is frozen in a kind of digital amber (thanks to search).

Film 43

Film Viral Radio Social Media 43

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. Power that me must wield responsibly. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

Social Media 96

Social Media Marketing Media Creativity 96

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. And the fight lives on today. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. And the fight lives on today. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52