Bianchi Biz Blog

FEBRUARY 20, 2023

But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. What elements or characteristics do you look for in a story, and why? If it’s something that makes me curious, excited or dubious then I know it’s likely a good story.

Automotive 86

Automotive Meeting Media Mobile 86

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I like being able to help people with my work, as well as inform them.

Meeting 85

Meeting Report Automotive Media 85

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Cision

JULY 17, 2015

Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 120

Media Print Mobile Journalism 120

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Stephen Waddington

MARCH 3, 2020

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Mobile, social and enhanced content creation and display technologies have changed everything.

Newspapers 28

Newspapers Film Journalism Web 28

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. TV reporters now must handle social media, and newspaper reporters have to shoot video.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

FEBRUARY 17, 2016

According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ ” “It’s awesome as consumers.

Marketing 120

Marketing Newspapers Mobile Local 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Media is being redefined via the internet. .

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Offering value-packed content to healthcare consumers without being salesy helps connect with clients. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. These kids are using smartphones, computers and tablets to get their information, instead of newspapers, radios and TVs. What do we know about these kids?

Communications 60

Communications Mobile Radio YouTube 60

Cision

APRIL 27, 2016

Consumers have so many choices for entertainment, and consumption patterns are changing. . Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Consumers are engaged with content in exciting ways, and it’s a two-way dialogue with brands.

Real Estate 120

Real Estate Television Technology Agency 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Advice for breaking through the noise | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stuart Bruce

MARCH 16, 2017

In Harry Potter newspaper pictures are alive with characters that move. For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Waxing UnLyrical

AUGUST 30, 2018

The modern newspaper. There’s a reason newspapers were so popular. These days, newspapers have been replaced with their digital cousin, the newsletter. Content marketers can personalize the emails they send, which consumers prefer. If you want to drive new readers to your content, email is your best bet.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42

Cision

FEBRUARY 18, 2016

But to become a storyteller, content creator and audience engagement specialist, we have to be endlessly curious, consume stories voraciously and have a strong desire to ask, “How can I participate in the conversation? My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze.

Storytelling 120

Storytelling Local Video Measurement 120

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. Please welcome. Sue Campbell!

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

NOVEMBER 1, 2016

Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. There is nothing more frustrating than trying to view a webpage on a mobile device that is not mobile friendly. This is where the power of Responsive Web Design (RWD) comes in.

Web 40

Web Mobile SEO Technology 40

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

Maxim Behar

SEPTEMBER 14, 2022

James's Palace, with 50-60 businessmen, with all possible TV channels, all newspapers. We have very difficult years ahead of us, the total end of the consumer society. I return to this visit of Prince Charles. You know, he arrived in Bulgaria after we arranged it at St. Bansko, Pamporovo, Black Sea.

Real Estate 52

Real Estate Hotels Course Television 52

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Just this week, a small newspaper in Georgia exposed a plan by a political operative to shutter seven of nine polling locations in predominantly African-American districts just as the state’s first African-American woman is running for governor. Civil (@Join_Civil) August 24, 2018.

Journalism 38

Journalism Newspapers Media Print 38

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom?

Wireless 102

Wireless Storytelling Radio Analysis 102

Stephen Waddington

DECEMBER 30, 2019

This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. These devices have provided the means for consumers to connect to the internet wherever and whenever. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. What ensued was the creation of a 53-foot-long Mobile Mooseum. Speak to your community resources, such as historical societies, libraries and newspapers.

Corporate 48

Corporate Examples Storytelling Brand 48