5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. Long-expected marketing budgets are being eliminated. Mission-critical trade shows have ceased.

B2B 71

B2B Interviews Crisis Trade Shows 71

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 30, 2024

That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools. You offered to send good content to their inbox at a sent interview – weekly posts or monthly newsletter for example. You’ve made an agreement in advance. See our services.

Survey 119

Survey Marketing B2B Content Marketing 119

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. She often interviews small business owners who have found PR success, so you can learn from what they did. I’m certainly one of the 55%.

Publicity 131

Publicity Small Business Trends Leadership 131

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Then, if a client is immediately needed for approvals, interviews, etc., PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. Like consumers, executives too are facing more noise. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies.

Study 60

Study Publicity Survey Engineering 60

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

Communications Conversations

OCTOBER 28, 2022

According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. And, they promote news and information they want their audiences to consume (another key goal). Corporate blogging has never been bigger.

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

Communications Conversations

OCTOBER 1, 2020

Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. For example, here they discussed food trends with the vice president of consumer insights at Mills. The interviews (so far, at least) have been done via Zoom.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 156

Social Media Trends Media Instagram 156

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Thorsby, what kind of press releases do you prefer to receive?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post. Leadership events. Media training.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JUNE 28, 2023

This level of transparency and authenticity helps to build trust and loyalty among consumers, ultimately enhancing the luxury brand image. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Reputation Us

MARCH 27, 2023

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. PWC studied 202 publicly traded large U.S. PwC ] As consumers take up more causes, many expect companies to take a stand on social and environmental issues.

Reputation 78

Reputation Corporate Survey Employee 78

NewsWhip

MARCH 24, 2021

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy.

Chemicals 148

Chemicals Retail Facebook Local 148

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 127

Film Marketing Sports Hotels 127

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Even seven months later, some 30% of consumers said they would not fly on United. According to a study by the Arthur Page Society, as the communications role has become more crucial and more complex, CEOs place greater value on the CCO role.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. In March, the couple did an Oprah interview – which we’re sure had the Royal Family’s PR teams on high alert!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Those of us who opt for minimal subject lines and two-sentence email pitches need to be prepared to answer all logical questions, arrange interviews, supply statistics or other data, and essentially close the sale. Be ready to go. Get strategic with your subject line. If you know the editor well, go with “Hi Jane, it’s me.”

Pitching 120

Pitching Software Trends Interviews 120

Axia PR

DECEMBER 28, 2017

best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world. As you can see in the chart below, Temkin Group published a lot of interesting research in 2017.

Groups 72

Groups Survey Interviews Study 72

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. .

Government 78

Government Journalism Advertising Advertising 78

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52