Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Describe the craziest or most fun story you have written. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold.

Survey 195

Survey Journalism Agency Data 195

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 127

Film Marketing Sports Hotels 127

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. Do those even work?

Meeting 84

Meeting Report Automotive Media 84

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more.

Financial 168

Financial Infographics Pitching Consumer 168

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. By clearly defining and limiting messaging, companies can influence consumer views and enhance their brands.

Insurance 120

Insurance Insurance Writing Sports 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. Standing out these days means being everywhere your customers consume information.

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

NewsWhip

AUGUST 9, 2022

It shares its discoveries directly with consumers and works with organizations too, so they can protect their image and clients. “I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. NewsGuard also continually reassesses site scores. “We

Government 78

Government Journalism Advertising Advertising 78

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story.

Media 100

Media Data B2B Pitching 100

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 113

Sports Advertising Advertising Survey 113

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Please tweet them to us at @criticalmention ! Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started?

Automotive 86

Automotive Meeting Media Pitching 86

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Flatiron Communications

DECEMBER 22, 2020

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe journalism is finally on the precipe of real change? There are strategies to achieve this.). Are there signs of life in the local news ecosystem?

Journalism 41

Journalism Local Facebook Report 41

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Report Automotive Media 75

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Flatiron Communications

JANUARY 7, 2021

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe journalism is finally on the precipe of real change? There are strategies to achieve this.). Are there signs of life in the local news ecosystem?

Journalism 36

Journalism Local Facebook Report 36

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. Now, confirming that Natalina writes about our topic frequently is essential.

Digital PR 62

Digital PR Report How To Pitching 62