PR in High Definition

AUGUST 31, 2022

Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company. Stand out from the crowd.

Reputation 71

Reputation Policies Internal International 71

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Reputation Policies 227

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 108

Marketing Newspapers Print Local 108

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

FEBRUARY 8, 2019

Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). Let’s start big: How is comms for issues different than, say, PR for consumer products? What makes for a great intern? How do you find the right balance?

Policies 157

Policies Community Twitter Blogging 157

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 52

Communications Conference Policies Internal 52

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Brand Branding Advertising 189

Deirdre Breakenridge

MAY 20, 2019

Implementing policy is important because it shows a leader is willing to take action and make change. If the suggestions above strike you as time-consuming, it’s because they are. She teaches courses on public relations and international strategic communication and is an avid fan of “Game of Thrones.”

Publicity 304

Publicity Policies Internal International 304

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ’ ‘How are our customers/consumers impacted?’

Company 190

Company Employee Internal International 190

5W PR

FEBRUARY 8, 2021

The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment.

Customer Service 88

Customer Service Policies Analysis Training 88

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Ethical Voices

APRIL 22, 2024

But on the flip side, as news consumers, or consumers of information, how do we help people sort out what’s credible or uncredible, what’s true and honest, when it’s sometimes not easy to tell? What is your policy in terms of disclosing the use of AI? We disclose it. Our industry can be very small.

Report 91

Report How To Ethics Nonprofit 91

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). We expect more now, and in the future.

Employee 202

Employee Community Leadership Enterprise 202

Bianchi Biz Blog

JUNE 15, 2023

Among potential topics are: Electrification and Consumer Adoption The Global State of Electric Vehicles The Digital Future of Mobility Trends in Connected Vehicle Technologies Battery Technology Advancements Sustainability Developments and Opportunities Is the Country’s Infrastructure Ready for Vehicle Electrification Supply Chain Update and International (..)

Automotive 79

Automotive Mobile Technology Transportation 79

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

MAY 25, 2016

Starting there will help communicators connect not only with their clients, be those internal or external, but also tell stories that engage investors, customers, readers and policy-makers. Why does this matter? How do you approach communication for a large enterprise company versus a small startup? Rapid Fire Round.

Enterprise 227

Enterprise Groups Policies Conference 227

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. When looking at what to delegate to a CRO role, consider these tasks: Internal. Enter the CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Once you’ve developed your policy, make sure it’s in a place on your website that is visible to all those who register and apply to speak. Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 62

Crisis Instagram Social Media Facebook 62

5W PR

DECEMBER 18, 2018

Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” [link] Information asymmetry is dynamic, where the informed advantage is sometimes good, sometimes bad.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60