Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. In fact, one in five stories on Instagram gets a direct message from its viewers.

Instagram 60

Instagram Analytics Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.”

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 79

Social Media YouTube Instagram Trends 79

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 90

Trends Brand Branding Analytics 90

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Stern + Associates

APRIL 17, 2023

Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future. Instagram launched Reels and YouTube introduced Shorts – both of which continue to receive high view numbers each day.

Video 89

Video YouTube Instagram Social Media 89

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses.

Social Media 52

Social Media Consumer Brand Branding 52

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Read on to find out.

Social Media 63

Social Media Video Viral Brand 63

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help create a positive perception of your brand in the minds of consumers. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. Consumers’ Needs. Leveraging Data. In fact, all data should be turned into terms that can then help the company achieve competitive market advantage.

Analytics 88

Analytics Tools Data Google 88

Maxim Behar

MAY 13, 2024

But you can't buy Facebook, Instagram, or another social media platform. And consumers' trust should be higher precisely because of this - there are teams publishing information professionally and ensuring that this information is accurate. How will you measure that in a newspaper? That’s the first benefit.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

Contently - Strategy

MAY 13, 2024

Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. To stay on top of other content marketing trends, subscribe to The Content Strategist and follow us on Instagram. Let’s say you work in marketing at that ramen company.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but How do they actually measure success with that? there was stuff for Snapchat, YouTube, Instagram etc. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. For a long time mobile was undervalued.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. Now, there’s Blab and Snapchat.

Television 100

Television Radio Measurement Facebook 100

Cision

MARCH 17, 2017

Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before. What advice do you have for fashion brands looking to improve their communication and better connect with consumers? The communication and PR industry is constantly evolving.

Fashion 227

Fashion Travel Interviews Instagram 227

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This enables you to measure the impact of your work and optimize your earned media efforts. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

PRSay

JANUARY 3, 2018

Social media will continue to create opportunities for dialogue between brands and consumers, making public relations much more valuable than when it was stuck with press agents and publicists in the dark ages of one-way communication. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

Konnect Agency

FEBRUARY 16, 2023

As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan. The Basics: Marketing conversion at its simplest form is the process of turning potential customers into paying customers.

Marketing 52

Marketing Consumer Advertising Advertising 52

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR?

Media 94

Media Sports Agriculture Pitching 94

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

MARCH 23, 2016

Do you know how to measure social ROI? If they put all their energy into Twitter, what about all that money they’re leaving on the table over on Instagram? Just the same way brands signed up for too many social accounts in the early days, so too did many consumers. If you’re in the travel business, it’s a no-brainer: Instagram.

Social Media 120

Social Media Media Energy Instagram 120