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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. The answer lies in understanding the evolved traveler.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 144
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The importance of Instagram Reels for brands

NewsWhip

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

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Which Minnesota-based companies are active on TikTok (and which aren’t)?

Communications Conversations

Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. So, the conversation never even gets started at these organizations. Second–the time issue. Right now, for most social teams, this just isn’t realistic.

Company 60
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How a travel agent got on television

PR for Anyone

Learn more by watching my video >> HERE. Now, talk to us about people who have the flight reservations and maybe the hotel is cancelled. So instead of consumers being at home having to be online and listening to the hold music, you will do that for them. We call this newsjacking. That can get really expensive.

Travel 130
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.

Travel 40