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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 145
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The importance of Instagram Reels for brands

NewsWhip

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149
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IHG’s Michael Torres on Communications and Leadership

PRSay

The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rich Young | Fine Tune.

Marketing 174
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9 Travel Marketing Campaigns That Will Make You Laugh

MaccaPR

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Air New Zealand’s Passenger Safety Video.

Travel 89
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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Many are being used chiefly as a clogged repository for dozens, hundreds and sometimes thousands of aging video clips of varying lengths, languages, timeliness and coherence. YouTube’s parent company Google has done its part to make this easier, ensuring that YouTube videos already rank high in Google’s organic search.

YouTube 54