ImPRessions - Crenshaw Communications

APRIL 6, 2018

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos. The post Who Is Fighting Fake News?

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Government YouTube Wikipedia Google 149

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

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PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. YouTuber Bobby Burns describes himself as the ‘poster child for internet burnout’. The ethics of influencer PR. How can we do better?

Instagram 67

Instagram Ethics YouTube Social Media 67

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Some businesses believe that videos are too costly and time consuming, but that’s not the case if you plan well and invest in the right tools. Measure ROI.

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Video Strategy Marketing YouTube 120

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Express Your Unique Persona.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. Variety of platforms.

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Video Trends YouTube Television 120

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

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Communications Conversations

NOVEMBER 17, 2016

And, there are ethical boundaries many companies would prefer not to cross. Because these kids communicate and consume media much differently than the generations before them. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week.

Communications 60

Communications Mobile Radio YouTube 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

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Government Education Print Ethics 103

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

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Media Data Reddit Crisis 88

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

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Film Marketing YouTube Advertising 48

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

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Trends Mobile Web System 120

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. after Google, Facebook, YouTube, Yahoo and Amazon? Follow his Facebook group, Corporate Representatives for Ethical Wikipedia Engagement (CREWE), to learn more. Tweet This.

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Wikipedia Marketing Ethics Facebook 101

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. The wake up call. “Who would want to do that?”

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Publicity Ethics Technology Government 87

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was. Host: Very dynamic, lots of information everywhere.

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Leadership Social Media Creativity Ethics 59

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). It's very time-consuming, and can be emotionally draining. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020.

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Education Course Nonprofit Resources 107

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

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Pitching Journalism Tools Agency 43

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. This approach isn’t just good ethics; it’s good business.

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Trends YouTube Video Social Media 105

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have.

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Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

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Marketing Content Marketing Data Social Media 192

5W PR

JUNE 6, 2022

Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

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Trends Data SEO Consumer 88

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

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Privacy Google Advertising Advertising 124

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media bias and PR ethics. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. That is, yes.

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Survey Measurement Public Affairs Storytelling 121

PR in High Definition

JANUARY 8, 2018

We are not far off a major breakdown between consumer-business relationships at the rate we’re going. Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector.

Privacy 82

Privacy Brand Branding YouTube 82

Communications Conversations

OCTOBER 29, 2014

People with ethics. Do I really need to consume news the moment it happens? And, I would argue most people don’t need to consume news at this torrid pace either. You’re not going to see a YouTube video pop up in your local paper. But, where exactly are they getting that news? For my job, at times, yes.

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Newspapers Print Local Instagram 152

Flatiron Communications

MARCH 25, 2015

“ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors. Is it even ethical for a writer at a journalistic enterprise vs. a YouTube star to even think of such things? So where else should I post and to what end?

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Content Marketing Marketing Enterprise YouTube 28

Mindful Marketing

JULY 26, 2019

The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6 So, the question: Is it ethical for organizations to employ virtual influencers? In short, consumers can be deceived. million followers on Instagram.

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Ethics Consumer Reputation Corporate 70

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. ” Subscribe to Mindful Matters blog.

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YouTube Television Advertising Advertising 81

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

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Publicity Ethics Data Community 164