5W PR

JUNE 4, 2020

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .

YouTube 88

YouTube Examples Exercises Video 88

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Agility PR Solutions

JANUARY 23, 2019

The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

YouTube 101

YouTube Facebook Creativity Social Media 101

Agility PR Solutions

AUGUST 20, 2018

YouTube is practically synonymous with “online video,” but new research shows that it may not be the top social video site any longer—for consumers or communicators. […]. The post Facebook’s dominance grows, overtaking YouTube as top video channel appeared first on Agility PR Solutions.

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YouTube Video Instagram Facebook 68

Agility PR Solutions

FEBRUARY 9, 2022

Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […].

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YouTube Instagram Consumer Video 183

PR for Anyone

DECEMBER 12, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health.

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YouTube Instagram LinkedIn Community 130

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” A YouTube video introduces the Tomato Blood Ketchup, which the microsite further describes as “a collectible limited edition 20 oz.

Consumer 99

Consumer Television Course Company 99

Agility PR Solutions

MARCH 20, 2022

Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing.

Video 170

Video Brand Branding Marketing 170

Sword and the Script

MARCH 19, 2024

I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Youtube Shorts Ironically, a platform that centers around videos has bought into even more videos. followers (and counting).

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Video Brand Branding Instagram 148

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

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Video Social Media Media YouTube 118

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

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YouTube Instagram Social Media Facebook 148

ReimaginePR

MARCH 30, 2020

YouTube does not cost anything but for the total cost of the internet you must get this, also in several of countries the web is easily accessible and cheap or free to use. YouTube has turned into the very patient teacher. In other nations, YouTube does much the specific same thing. How to Review for an Quiz.

How To 120

How To YouTube Video Web 120

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

5W PR

JUNE 19, 2023

The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. They have the courage to innovate and differentiate themselves from the competition.

Advertising 88

Advertising Advertising Consumer YouTube 88

PR for Anyone

MARCH 26, 2020

Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. With millions of consumers facing so many choices who to do business with, are you ready to provide an unparalleled value? “What Can You Niche Down To Help People In This Age Of Coronavirus?”

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Publicity Pitching YouTube Creativity 299

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Flack's Revenge

DECEMBER 12, 2018

Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. A ctually , this could be a generational thing; but that would be where I see things going.

Instagram 214

Instagram B2C YouTube Facebook 214

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok. Read on to find out. which greatly enhances trust.

Social Media 68

Social Media Video Viral Brand 68

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. These influencers are gamers that live stream their gameplays to their audiences on different platforms such as Twitch, YouTube, Mixer, and more.

Industry 78

Industry Marketing YouTube Exercises 78

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm.

Strategy 88

Strategy Marketing YouTube Airlines 88

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

Industry 78

Industry Marketing Storytelling Consumer 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

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Social Media Trends Media Instagram 272

5W PR

DECEMBER 20, 2021

During the lockdowns of the pandemic, many consumers turned to games as one of their main sources of entertainment, as well as a way to connect with other people. This quickly resulted in the image of teenage boys sitting with their game controllers in hand in their basements being replaced with a more diverse set of consumers.

Brand 88

Brand Branding Sports Consumer 88

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). TikTok is expected to hit 1.8 billion users by the end of 2022.

Marketing 88

Marketing YouTube Advertising Advertising 88

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

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YouTube Television Banking Corporate 121