Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

The Hoyt Organization

APRIL 23, 2024

Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

Bianchi Biz Blog

NOVEMBER 2, 2023

For example, while I’m interested in attending your one-hour event in Detroit, I will be traveling to Los Angeles for the auto show to cover major automaker press conferences the same day. You planned it without considering other competing events … that I need to cover. and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PRSay

JULY 14, 2021

4, the conference offers virtual educational sessions, networking, career fairs and more. I’m excited about meshing the legacy of the show and my ideas,” she told PRsay in a phone interview. In early June, Naomi Osaka withdrew from the French Open after its organizers threatened to expel her for not honoring media commitments.

Conference 148

Conference Public Affairs Report Television 148

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! L'Oreal Thompson Payton , Media Relations Manager at Girl Scouts of Greater Chicago and Northwest Indiana. It’s about that time - to dust off the resume and steam your “Interview suit”. Will you be there? Len Perez , Sr.

Conference 40

Conference How To Creativity Energy 40

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. If you pitch an interview and I accept the offer, please do everything you can to ensure that the person or company you represent follows through with that interview.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences.

Advertising 322

Advertising Advertising Privacy Television 322

Shift Communications

SEPTEMBER 1, 2015

Even if they don’t end up using client commentary or information from the original interview in a potential story, it helps continue the life of the relationship and familiarize the reporter with your client. Do they have other roles at the publication like putting together conferences or events? Offer something new. Katie Halloran.

Interviews 60

Interviews How To Journalism Report 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Cision

MARCH 15, 2016

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. What do you have planned for them?

Creativity 120

Creativity Conference Media Relations Government 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Repurposing content and presentations slated for conferences that have been cancelled or postponed, so they can be leveraged in new ways that help drive business results. .

Communications 88

Communications Case Study Conference Resources 88

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

DECEMBER 10, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 155

Marketing Technology Web Conference 155

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 126

Case Study Study Company B2B 126

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

PRSay

JUNE 19, 2018

When I started giving speeches at PR conferences, I was guilty of this. The same principle applies when writing PR materials or crafting statements for media interviews. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Writing 111

Writing Pitching Course Conference 111

ImPRessions - Crenshaw Communications

MAY 22, 2018

Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. That respect and trustworthiness which journal coverage confers upon a company translates into expanded brand visibility, new leads, and conversions opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. ” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.) Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

Deirdre Breakenridge

SEPTEMBER 26, 2016

Mia Moody-Ramirez on social media management using focus groups and a convenience sample. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. I wanted to confirm those findings with a true random sample. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Bianchi Biz Blog

AUGUST 17, 2023

Not Understanding the Media’s Toil It is imperative for companies participating at CES to acknowledge the reality of the show for the reporters covering it. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 77

Automotive Mobile Technology Resources 77

Cision

AUGUST 26, 2016

This expert has also served as a speaker for the World Bank and OECD conferences in Washington, Paris and Hawaii, as well as being the recipient of the Scripps-Howard Edward J. One hasn’t bothered to reply yet, after telling me on the phone that he would set up interviews. Meeman Award for Outstanding Conservation Reporting.

Pitching 120

Pitching Agriculture Report Energy 120

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120