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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Imagine you’re at a session at an industry conference. Check relevant trade publications.

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Tips for Professional Video Chat Interviews and Meetings

PRSay

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Promise them that it will be a short interview!)

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Master Video Conferences With These 5 Steps

PRSay

Do you have a video-conference wardrobe? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Look at the lens when speaking to make virtual eye contact with conference participants. Get camera-ready. Choose solid colors and avoid busy patterns.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

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Tips to Set up a Video Interview from Home

5W PR

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic. o Just upper torso in picture.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.