PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. [00:08:36] It’s a little bit like, I often get pitch pieces on companies raising a new round of financing. Rapid Fire Questions.

Pitching 75

Pitching Financial Video Product Launch 75

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). Meerkat and Periscope use “ephemeral” video (I can never say that word). To the tune of 3.65

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. But you can, you know, make fun of yourself and stuff.”.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. Chief Marketer: Video Marketing. CMO.com: Account-Based Marketing.

Trends 57

Trends Marketing Software Video 57

OnePitch

MAY 3, 2022

What He Writes About. [00:02:10] Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that.

Banking 52

Banking Product Launch Pitching Interviews 52

Solo PR Pro

NOVEMBER 1, 2016

And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Production Schedule. For more information on contracts, grab your free copy of our most popular resource, Get It In Writing. are you handling the posting?

Product Launch 40

Product Launch Interviews Print Writing 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. What a day!

Pitching 36

Pitching Transportation Conference Report 36

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. The key here is that it is an informative piece of content. Press releases can take many forms depending on the news you are announcing.

Examples 62

Examples Product Launch Data Report 62

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Each person mentioned or quoted in your release should be identified by their name, title, and company. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write About a Newsworthy Topic.

Writing 59

Writing SEO Google Local 59

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Include videos but keep them short.

Infographics 153

Infographics Travel Product Launch Video 153

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about.

Survey 70

Survey Corporate Product Launch Writing 70

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. It’s photos, graphics, GIFs, memes and video. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news.

Social Media 40

Social Media Pinterest Media Marketing 40