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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. The ethical considerations for public relations and journalism have similarities and differences.

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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

"Hey Max, they told me your company can make business cards." Come on, have we come to the point of only making business cards for the world’s 5 th largest petroleum company, I asked myself and was thinking that they came here purely by coincidence. WE must do it now.

Hotels 64
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., before serving in progressively advanced roles at four Silicon Valley companies. He then moved to Texas, where he held corporate leadership roles for EDS Corp. in Plano and Trilogy in Austin.

Ethics 104
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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Prowly starts at $189 (monthly).

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. Our regional outlets are pretty good.”. “We

Survey 140
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167