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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself.

B2B 156
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. PR and social media have a role here, too.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Enable Data Visualization to Empower Data Storytelling.

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Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255
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Soulcenter: elderly care software startup

Frederik Vincx

Service storytelling We shared everything we learned. Jan de Boeck , Customer experience manager Vulpia group, Director Home Arthur Impact After four years stopped active development of our enterprise product for care homes. Community platform Hartverwarmers is still active, inspiring thousands of activity directors every month.