Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. But since everyone is doing it or trying to, its content and creative needs to be distinct. The post 2022 Social Media Trends Pt.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Sprint did something that was pretty creative.

Social Media 78

Social Media Analysis Media Viral 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales?

Examples 293

Examples Consumer Software Analysis 293

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! HubSpot Social Media Certification (update). A lot has happened in social media since the first version of this certification was released back in 2018.

Education 59

Education Social Media Media Resources 59

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer).

Social Media 40

Social Media Resources Media Case Study 40

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

Karen Freberg

OCTOBER 16, 2017

We are a community, and the more we are able to engage and help others, the better. Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators.

Education 40

Education Social Media Creativity Conference 40

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community.

Product Launch 78

Product Launch Marketing Video Education 78

Waxing UnLyrical

JULY 25, 2014

So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. I then did what I always do when I need to find out something: I turned to social media. In addition to being an executive recruiter, he also runs Kadance Creative. ” I got a pic!

Resources 108

Resources Privacy LinkedIn Radio 108

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. The biggest reason social media exists is engagement. Content Calendar.

Community 60

Community Tools Measurement Crisis 60

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. On the other end, some of most frequently distributed content (text-only, video with a link, image with a link – we’re talking to you), got the lowest engagement from the community.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource. How are you using social media to promote your Skimm’bassadors program? If you haven’t checked out theSkimm, I encourage you to take a look.

Interviews 329

Interviews Social Media Technology Resources 329

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo. Backlash over loan distribution.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 93

Social Media Marketing Media Creativity 93

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. With this, our IT teams and tech resources are more precious to us than ever before. OK, then ensure you are acting as a resource for your people, your customers and your community. Speed, Creativity. A Collection of Tools and Resources.

Resources 85

Resources Crisis Healthcare Creativity 85

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Brands Taking a Stand on Social. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

SEPTEMBER 20, 2016

You know what’s perplexing about the way companies plan for today’s social media campaigns? And, in this case, that means planning and staffing appropriately for community management. You have a big social media ad budget (read: tens of thousands of dollars), and you feel like your creative is fairly solid.

Social Media 60

Social Media Media Community Customer Service 60

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Defining a Target Audience and Goals. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. Analyst reports are among the most important resources here. The experience of strangers in the same professional community can be as persuasive as that of experts.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

APRIL 5, 2018

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Include volunteering in your communications process, mainly research and planning.

Nonprofit 53

Nonprofit Community Employee Energy 53