Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? Or, is it a campaign to position a business as a caring member of the community? The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example.

Examples 293

Examples Consumer Software Analysis 293

Communications Conversations

JUNE 18, 2019

And an estimated 67% of consumers now use social media networks like Twitter to seek resolution for issues. It’s created a series of branded gifs its community management team can use in a variety of responses to customers. This way, one simple photo shoot = 15-20 gifs their community team can use for MONTHS afterward.

Community 127

Community Twitter Brand Branding 127

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Make a Community Impact. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” Community Building. The number one lesson I learned from my journey of self-reinvention is community building. Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content.

Education 224

Education Community Social Media Energy 224

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Personalization The first element of a true connection with consumers lies in personalization. Gone are the days of one-size-fits-all solutions.

Industry 78

Industry Education Consumer Ethics 78

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S. percent of the total U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Community 69

Community Brand Branding Education 69

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Examples of trendjacking. We can see how consumers feel about an article, whether they experience joy, anger, confusion. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Brands can engage with consumers through user-generated content.

Consumer 88

Consumer Video Social Media Community 88

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. Travel restraints imposed in response to the coronavirus pandemic have increased the importance of addressing consumers or donors within their own specific neighborhoods and geographical areas, with messages that pertain to them.

Communications 157

Communications Nonprofit Consumer Travel 157

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

MARCH 5, 2023

They can also stand out from their competitors and reach consumers. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks.

Marketing 88

Marketing Consumer Education System 88

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. For inspiration, see the below examples of company boilerplates that get the job done.

Examples 65

Examples Insurance Insurance Fashion 65

PR for Anyone

DECEMBER 13, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. For example, when kids leave the nest, there’s newfound freedom to rediscover oneself.

Groups 130

Groups Consumer Exercises Fashion 130

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. In fact, consumers are twice as likely to share user-generated content with friends or family.

Community 40

Community Case Study Sports Groups 40

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. He was the founder of the first Black-owned PR firm, D.

Publicity 156

Publicity Corporate Community Advertising 156

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Shift Communications

MARCH 22, 2023

By Reva Seth, Senior Advisor The social values of brands and companies remain top of mind for consumers, customers and cultural influencers. In fact, 70% of consumers believe brands must take a public stand on social and political issues. Letters are traditionally a personal form of communication, which is part of the appeal.

Leadership 88

Leadership Community Corporate Consumer 88

5W PR

MARCH 27, 2023

User generated content examples could range from product reviews , social media posts and videos to blog posts. Brands can take advantage of this by showcasing UGC on social media channels, engaging with consumers, and building a sense of community. What is User-Generated Content?

Industry 88

Industry Social Media Community Consumer 88

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Tailoring storytelling helps create an emotional connection with consumers. For example, skincare products suited for humid climates might resonate differently than those for colder regions.

Strategy 78

Strategy Brand Branding How To 78

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

5W PR

OCTOBER 19, 2023

Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy. Consumers are bombarded with famous faces promoting various products, which can lead to fatigue and skepticism.

Brand 78

Brand Branding Product Launch Sports 78

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. So, what is local search optimization, and why is it important? Here’s what to know in 2024.

Local 97

Local SEO Strategy How To 97

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. Create goodwill and a sense of being connected to your community. Figure out a social media content strategy. history.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Yes, social media pushback can be constructive, yet it often spins out of control.

Construction 385

Construction Crisis Social Media Reputation 385

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. Take Patagonia, for example. The issue boils down to: most brands focus on global issues that have already surfaced. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Can you share an example of one that worked? What makes a good subject line? It depends on the pitch. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

JUNE 28, 2017

But most companies aren’t category creators, so let’s look at more typical examples. That delayed manufacturing part, for example, could shut down an entire factory line for days. A single analyst report can influence years of purchase for enterprise software, for example. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

MAY 29, 2020

Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . Suddenly, most marketing was irrelevant, or worse.

Marketing 156

Marketing B2C Retail Print 156