ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Stern + Associates

AUGUST 25, 2023

It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs. This can mean doing interviews with customers or random people and asking if they know about your company.

Agency 62

Agency Publicity Measurement Strategy 62

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

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Analysis Measurement Analytics Creativity 50

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

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Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

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Analytics Pitching Internal International 130

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. He’s right.

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Energy Measurement Media Relations Local 168

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. Our first guest episode is with Stuart Bruce; an international PR professional and co-founder of Purposeful Relations, global advisory and consultancy firm.

Resources 62

Resources Interviews Industry Creativity 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Whether you’re an aspiring communications pro, a veteran writer or someone transitioning from another field, take a close look at the “Dos and Don’ts” below to help land the perfect position. Do show creativity. The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

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Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. We’ll delve more in-depth into PR and marketing.

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Video Marketing SEO Social Media 110

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

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LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 86

Sports Television Advertising Advertising 86

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Don’t forget that engagement can also be measured. Be Creative. She is currently a graduate student in American University’s Strategic Communications program. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. A PR professional worth hiring wants to know everything about your business … not just the aspects typically associated with communications.

Agency 100

Agency eBook Measurement Creativity 100

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Both the communications and industrial businesses are very competitive. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mindful Marketing

MARCH 7, 2016

Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” ” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? At coveragebook.com, I’m in the privileged position to speak to many communications teams throughout Europe and the US; teams of all shapes and sizes. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc. Easy-peasy. A sea of sameness. Integrated. Responsive.

Agency 109

Agency Automotive Engineering Education 109

Cision

SEPTEMBER 15, 2016

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal.

Journalism 0

Journalism Policies Strategy Survey 0

NewsWhip

MARCH 3, 2020

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . For those unfamiliar, MSL is one of the largest Public Relations and Communication agencies in the world with over 100 offices in 40 different countries.

Data 88

Data Agency Sports Creativity 88

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Follow the classic strategic communication planning approach. Conduct your research.

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How To Fashion Banking Industry 104

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

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Content Marketing Marketing Viral Study 144