ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. Closer to home, Muck Rack’s PR Report on AI found what my colleague Anna Roolf tactfully calls a “ misalignmen t” between PR agencies and their clients when it comes to the use of AI in their work. All clients know we work for others, of course.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news.

Company 203

Company Trends Case Study Crisis Management 203

Flack's Revenge

OCTOBER 31, 2022

The news business understands these factors and their role in attracting audiences. However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. Watch the TV news any night of the week. Is it full of happy news? Here are some answers that I got: Mark.

Sports 218

Sports Pitching Examples Report 218

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

FEBRUARY 7, 2024

Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Then there’s the risk of being misinterpreted by clients.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. Timing is key.

How To 321

How To Media Report Pitching 321

Business Wire

OCTOBER 4, 2021

We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovations needed to connect organizations with audiences. We have built the teams and solutions needed to provide our clients with the exceptional customer service they deserve.

Blogging 415

Blogging Customer Service Engineering Technology 415

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Amazing clients. Working in PR, you hear stories about challenging clients, but they are rare. This past year, our team has supported two IPOs for ad tech clients, with another on the way! A strong news cycle. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

Business Wire

JUNE 10, 2021

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases. press release enhancements designed to increase the appeal and usefulness of your news to your readers. This blog post showcases some of our best – and free!

Blogging 398

Blogging Internal International Media 398

Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 339

Video Infographics Blogging How To 339

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly.

Pitching 130

Pitching Video YouTube Viral 130

Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

Blogging 291

Blogging Media Report Industry 291

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Clients pay us for our recommendations, so we do everyone a service when we share them. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. When news breaks, you rush to Twitter to join the conversation.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Pay attention to the news cycle and breaking stories – can you tie your client into a relevant headline? Are you pitching local news or national? Local vs. national. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. What’s the top priority of a PR person, if not making staying on top of the news? It’s more than getting a client executive in the news.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JUNE 30, 2023

The Best Boutique Agency category aims to celebrate smaller, more specialized agencies that deliver stellar, focused work for their clients. The agency’s impressive 2022 results, work with high-growth B2B tech companies, and reputation as an ad tech PR leader helped land Crenshaw Communications on this year’s Bulldog PR Awards list.

Agency 156

Agency Communications B2B Reputation 156

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. A good barometer for success is looking at work the agency has done for previous clients, particularly those in your sector.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.

Internal 310

Internal International Meeting Leadership 310

OnePitch

APRIL 18, 2024

Picture this scenario: your client is preparing to announce their Series C funding round. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news. You start collecting all the important information you need to write a killer press release.

Pitching 94

Pitching Data Writing 94

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

We don’t know what will happen in the news cycle, what our clients may throw at us, or how hectic a given day will be. Some days doing multiple news scans throughout the day for a specific issue or client can be fruitful. Check out Sarah’s tips here for more on how to tailor a story pitch to maximize its appeal.

Pitching 292

Pitching Crisis Communications Ethics Course 292

ImPRessions - Crenshaw Communications

JUNE 8, 2022

These aren’t commercials; they’re news or features. . In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. News and feature stories are often referred to as “earned media” to differentiate from the more commonly understood paid advertising.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

Here are five tips for first-time PR clients to achieve success. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. PR firms are pros at handling negative news, and advance preparation is important if bad news is anticipated.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Build a library of prepared content.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

There is nothing more frustrating than emailing a contact and getting a bounceback or a change of email address for a journalist whom you think would be perfect for a piece of news. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

Prowly

MARCH 14, 2024

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases!

Tools 104

Tools Blogging Brand Branding 104

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Look globally for reactive news. headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. PR News: The Skinny. PR Daily News Feed. Check out these 10 newsletters every PR pro should read. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

JULY 27, 2021

It’s a no-brainer that you need to know about client companies to represent them, but what I’ve learned on the job is how important it is to know about a given client’s business. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

Like any other professional services business, we answer to clients as well as our own individual managers. Yet we’re also working in a news-driven environment, which sometimes adds even more pressure to the work day. Agency PR tends to move fast, especially if you’re juggling several projects for different clients.

Agency 329

Agency Reputation Communications Corporate 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Those who work in PR and media have seen a whirlwind 2023. Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

MAY 22, 2023

Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients. The new inclusions to the Crenshaw Communications team are a direct response to the growth experienced in the first half of 2023. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

First of all, every news release doesn’t need to include a quote. Choose something that adds to the news rather than simply taking up space. Some of my PR peers disagree with me on this one, but if there’s ever an opportunity to editorialize in an otherwise factual news release, it’s with a quote.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Recognize Crenshaw Communications Clients appeared first on Crenshaw Communications. Digiday and Inc. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist.

Communications 156

Communications Enterprise Sports Technology 156