Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. PR tech people on the move Cision named Cali Tran as its new CEO.

Software 124

Software Analytics Technology Video 124

Cision

APRIL 28, 2017

Three Ways LiveRamp Benefits Cision Clients. Measure the granular audience data of those who engage with earned media, allowing much more effective engagement influencers and consumers based on how they drive tangible business impact accordingly, via the Cision Influencer Graph. But why, when you can just use LiveRamp?

Measurement 185

Measurement Media Data System 185

Sword and the Script

JUNE 6, 2023

Nearly half (49%) say they rely on AI to produce final content.” In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” Video Analysis.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 12, 2023

It also explores innovative image generation tools such as DALL-E , MidJourney and Stable Diffusion , changing how visual content is created and producing designs and images from simple text prompts. Vendors such as Cision have opted to buy tools such as Brandwatch and Factmata rather than invest in innovation.

Software 140

Software Tools Ethics Privacy 140

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Another key insight from the Cision Global Social Journalism Study is that 84 percent of journalists describe social media as either “important” or “very important” to the promotion and publication of their content.

Journalism 309

Journalism Study Social Media Resources 309

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. And according to the research, the biggest issue that journalists have with public relations is quality of content.

Video 210

Video Journalism Study Survey 210

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. Cision announces plans to acquire Brandwatch. So, the pressure may be on Cision to catch up. Did you know? Check out our services.].

Company 148

Company Tools Technology Software 148

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Meltwater, Kinetiq partner with Blackbird to detect “narrative manipulation” Blackbird.AI PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 29, 2017

I don’t want to read content generated by algorithms any more than the next person. From the start of the Cision World Tour Toronto, Cision CEO, Kevin Akeroyd set the tone by saying “the art and craft of communications won’t go away but it needs to adapt.”. Every story/piece of content is backed with #data insights.”

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus acquired by PE firm for $100 million In July, private equity (PE) firm, Sumeru Equity Partners, acquired a majority stake in SocialChorus in $100 million leveraged buyout. The Cision deal was announced in 2019 and closed this year. Here’s a brief history of the 15 or so M&A deals that led to what Cision is today.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MAY 24, 2022

Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. It makes sense that earned media and social mentions generated by a strategic PR campaign can work well to support B2B sales because of they are inherently credible compared to paid ads and other content.

B2B 170

B2B Brand Branding Education 170

Cision

SEPTEMBER 21, 2017

Behind the scenes, we are treating your piece of content with the utmost attention and care. Cision Distribution by PR Newswire’s Customer Content Services team is trained to effectively maximize the distribution of your content. The majority of sites that receive and post our content are receiving a customized feed.

Training 185

Training Healthcare Guidelines Industry 185

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. Since the company is a white-label partner for other vendors on the broadcast side, it’s possible you’ve been using generative AI and weren’t even aware of it.

Software 131

Software Pitching Analysis Community 131

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision offers “guaranteed editorial placement”. A sponsored content twist. Million and Eyes the U.S. And neither can vendors. What to make of it?

Software 118

Software Case Study Advertising Advertising 118

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. This list, compiled by the communications team, sometimes only includes the media and influencers that the brand would like to partner with.

Media 231

Media Pitching Social Media Instagram 231

Cision

MAY 8, 2017

Whether your needs are related to earned media, content management, or sales tracking, what should a small PR firm be looking for when searching for a centralized communications platform that can serve its diverse clients’ needs? Ask these five questions to identify the right platform for your needs. Is it efficient? Is it customizable?

Agency 120

Agency Case Study Study Small Business 120

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. TVEyes partners for podcast audience data. TVEyes said it partnered with Podchaser to provide audience measurement data for podcasts, for customers of its podcast monitoring service.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. 3) Muck Rack partners with non-profits for journalists. He had been at Cision after the company acquired Prime Research , where he was CEO. Propel has raised $1.2

Software 120

Software Technology Advertising Advertising 120

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. Make sure you are editing, refreshing and reusing.

Strategy 158

Strategy Marketing Media Consumer 158

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

MARCH 3, 2020

The company says AIQ will “cluster and rank the content in high volume news scenarios and create a briefing email consisting of a manageable number of stories that help colleagues stay on top of current events within and across industries.”. 3) Meltwater and Cision add podcasts to its monitoring service through TVEyes.

Pitching 78

Pitching Instagram Survey Data 78

Cision

DECEMBER 14, 2017

In a new study called Earned Media Influential in Performance Marketing , for example, DemandGen Report partnered with Cision to survey close to 170 B2B marketers across North America. End users,” or business executives who create their own content, might also influence their peers. It goes both ways.”. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

JANUARY 19, 2021

Other vendors, including Cision , Meltwater , Muck Rack, Propel and Burrelles have all partnered with broadcast monitoring specialist TVEyes to provide it. Cision and Onclusive are two companies that have monitoring tools that do this. Both Onclusive and Cision offer this feature, but there are a couple of challenges.

Technology 167

Technology Publicity Software Pitching 167

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . It’s no secret that successful content is shareable. Press Release Distribution. User-Generated Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. As you craft content that explicitly appeals to a particular market segment, you will be able to create target-oriented and lead-specific campaigns without underutilizing or overspending your resources.

Strategy 244

Strategy How To Media Measurement 244

Cision

APRIL 20, 2016

Cision (@Cision) April 19, 2016. Cision : People don’t want scripted, manicured, polished and perfected content anymore. The real purpose of #socialmedia – this thought via @bryankramer perfectly sums up #SMMW16 : pic.twitter.com/x4gVnx2e7R — Cision (@Cision) April 19, 2016. Use Live Video. “As

Social Media 120

Social Media Customer Service Video Conference 120

Sword and the Script

JANUARY 17, 2023

Some offer press release distribution either natively through a service they own or through a partner. Blog post: The Making of Cision – A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company. Even so, because they are Cision, any buyer should have a look.

Technology 92

Technology Software Resources Pitching 92

Beyond PR

NOVEMBER 28, 2017

My friends at Cision have – I think – solved this problem. They now offer Cision Impact, the first-ever earned media attribution platform. Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. It’s Available Now from Cision.

Video 72

Video Media System Measurement 72

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Content picks.

Software 152

Software Tools Print Technology 152

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team. Check out our services.].

Software 85

Software Case Study Pitching Technology 85

Cision

AUGUST 5, 2016

Once you understand what they’re likely to discuss or share, you can adjust your content strategy accordingly. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. Looking closely at the Chicago Cubs and St.

Brand 120

Brand Branding Sports Radio 120

Sword and the Script

MAY 16, 2020

>>> More than a proactive PR partner: an extension of your team. Cision says many journalists responding to this survey indicated they produce “10+ pieces a week.” Respondents did not have the option to choose “no preference” on this question, a Cision representative confirmed by email. Try our services.

Survey 169

Survey Media Relations Pitching Media 169

Cision

JUNE 5, 2017

Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Write good, creative content. Data and optimization have captured the attention of marketers everywhere, but don’t let the quality of your content fall to the wayside.

Pinterest 202

Pinterest Creativity Video Retail 202