Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

B2B 119

B2B Social Media Marketing Media 119

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. But what about PR? They care about media that speaks to their interests.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned results aren’t usually enough for a robust PR program. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. Podcasts are popular (and pretty painless).

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 10, 2023

The PR world, among other industries, is still absorbing its impact. Will it spell the end of PR as we know it? If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” So, what does ChatGPT mean for the future of PR? Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. And 2023 has certainly been a year of wild experiences for PR professionals. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell.

Construction 182

Construction Storytelling Tools B2B 182

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 98

SEO Agency B2B Technology 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

SEPTEMBER 19, 2023

First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Second, people change with time. Their needs, preferences and expectations all change with roles, experience and age. There are two problems with an ICP on a slide. Much of it is not.

Communications 135

Communications Marketing B2B Technology 135

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. An eye on the future Artificial intelligence is changing everything.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency team , we also have a lot to be thankful for at our firm. Working in PR, you hear stories about challenging clients, but they are rare.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. The 6 Top B2B Content Formats Buyers Find Most Valuable.

Blogging 153

Blogging B2B Software SEO 153

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. The B2B marketplace is shifting – starting with customer demographics.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? AI isn’t going anywhere PR will continue to embrace AI – but expect some hesitancy.

Trends 333

Trends Industry Government Data 333

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming.

Blogging 113

Blogging Software B2B Survey 113

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Scenarios of potential crisis Begin with a brainstorming session, conjuring up all possible crises the company could face within the B2B tech realm. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147

Privacy B2B Data Report 147

Sword and the Script

JANUARY 30, 2024

B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires. click the image for higher resolution) 1. Click To Tweet 2.

Survey 115

Survey Marketing B2B Content Marketing 115

PRSay

FEBRUARY 2, 2024

Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. CSR stresses quality over quantity.

Trends 183

Trends B2C Video Measurement 183

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. B2B companies can use audience targeting to reach industry decision-makers . Where to post.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

MARCH 3, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

We recognize the value of PR — both as a discipline and as a business sector,” said Eric J Bertrand, CEO of Mod Op. Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio.

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 144

B2B Study Consumer Report 144

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The purpose? To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The survey had three findings that stood out to me: 1.

Financial 143

Financial Marketing Survey B2B 143

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

But occasionally an organization will sign with a PR firm prematurely or in error. Or changing. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. In the same vein, PR isn’t typically a reliable way to generate demand.

Agency 333

Agency Internal International Resources 333

Agility PR Solutions

MAY 2, 2023

In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their budget spend.

B2B 78

B2B Measurement Data Marketing 78

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Improved Decision-Making B2B AI offers a major advantage: better decision-making. Increased Efficiency B2B AI can boost efficiency and productivity in business. Enhanced Customer Experience AI has the potential to improve the customer experience in B2B.

B2B 97

B2B Customer Service Data Analytics 97

ImPRessions - Crenshaw Communications

MAY 11, 2020

As PR pros we are all accustomed to the ebbs and flows of the news cycle. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. The latter is more difficult, of course. One way to do it is through shrewd use of data.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Ever heard of it? . TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Creativity Social Media 310