Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

5W PR

MARCH 16, 2020

All of this is due to the rapid development and increased popularity of social media and has led to traditional media outlets no longer having a monopoly on news and stories. The public relations space has dramatically changed and it’s all thanks to the prevalence of social media in our daily lives.

Social Media 97

Social Media Publicity Newspapers Media 97

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. Understanding key terms can help ease the transition for those new to the category.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Get personal.

Social Media 120

Social Media Media Comparison Guidelines 120

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. I’d add one additional category for retention, because current customers are pretty important, especially for business models running on a subscription basis. Count shares. It ought to be a lot.

Measurement 118

Measurement Analytics Tools SEO 118

Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups.

Social Media 120

Social Media How To Media LinkedIn 120

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention.

Social Media 120

Social Media Media Viral Creativity 120

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I think I’m a cross between the “meek complainer” and the “aggressive complainer” categories. Customer service is a HUGE component of social media, but does it apply to public relations?

Social Media 100

Social Media Media Customer Service Resources 100

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

Prohibition

APRIL 26, 2022

Now, it’s a mainstream form of social media marketing used by brands worldwide and has grown to include macro influencers, micro influencers and nano influencers. When finding the right social media influencer for your brand, it is important that you choose someone that has the right audience that you’re looking to target.

Social Media 62

Social Media Brand Branding Media 62

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

Sword and the Script

FEBRUARY 14, 2017

Social shares are sometimes a metric I’ll include in the visibility category, depending on the client. Social media has tempered RSS but it is still an important way to make content available. Sometimes I’ll include backlinks in this category – as a measure of quality. RSS subscriptions. 4) Marketing impact.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Research for PR ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Onclusive

DECEMBER 1, 2021

One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years. Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Stephen Waddington

JULY 29, 2018

Media standards must be applied to social media to prevent democratic abuse. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “In Ofcom is set to propose plans for greater regulation of social media this autumn.

Government 63

Government Social Media Report Media 63

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.

Conference 304

Conference B2B Content Marketing Case Study 304

Remote PR Jobs

DECEMBER 12, 2022

Categories. All Categories. social media. Why You Should Incorporate Social Media Into Your PR Plan. Looking for PR Jobs? GET 30 FREE JOB LEADS NOW. public relations. Recent Posts. The Top 5 Intake Questions to Ask Potential Clients. How PR Can Support Different Business Functions.

Privacy 264

Privacy Meeting Strategy Social Media 264

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Polaris

JANUARY 9, 2015

There’s a lot of social media advice floating around these days. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter. Who uses this social media platform and how? Social Media Myth #2: Social media is not measurable.

Social Media 100

Social Media Media Measurement Pinterest 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. As in any category, change represents opportunity for those who can seize it. Executives who are subject-matter experts can share relevant insights on business happenings. Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Onclusive

NOVEMBER 3, 2014

Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued. There are PR folks who get it; then there are PR folks who get it.

Analytics 384

Analytics Measurement Interviews Social Media 384

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

Sword and the Script

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

B2B 155

B2B Study Marketing Education 155

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 65

Social Media Video Viral Brand 65