article thumbnail

TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Melissa Agnes

Strategies for breaking unwanted news to employeesemployees that you also need to actively help you manage the crisis. The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Follow Monika on SlideShare.

article thumbnail

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Workflows : Internal and external workflows were used to run all marketing campaigns. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees. "We Lead generation: HubSpot landing pages and forms captured leads.

article thumbnail

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334
article thumbnail

4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences.

article thumbnail

3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

Years ago, when I was studying for an MBA, the company 3M was a case study here. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Comment: Generally, companies that experiment always seem to do better than peers.

Software 131
article thumbnail

How To Craft A Winning Award Submission

ImPRessions - Crenshaw Communications

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. Back up your claims.

How To 254