Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170

Software Marketing Leadership B2B 170

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. A recent case study highlights the issue. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? It is not only about one case study, one class or one semester. It should be part of every communications class that we teach to PR students. It can’t be fake.

Case Study 158

Case Study Nonprofit Corporate Tools 158

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 73

Ethics Communications Community Education 73

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. I’ve provided you with the steps, now it’s up to you to be smart and to make a campaign-specific risk assessment mandatory, whether your marketing and PR team is internal or external.

Marketing 228

Marketing Case Study Airlines Course 228

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. Spoiler alert: It did not work.

System 143

System Case Study LinkedIn Community 143

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

JUNE 14, 2018

Starting September 4th, every Tuesday I will release a new conversation with a fascinating and empowering leader where we will discuss different strategies, case studies, and business lessons to help you continue your journey towards building an invincible brand. . This is more than a heads-up—I need your help!

Crisis 110

Crisis Crisis Management Case Study Video 110

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

The Proactive Report

NOVEMBER 21, 2023

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!

Newspapers 130

Newspapers Social Media Data Consumer 130

wiredPRworks

APRIL 20, 2022

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

JANUARY 20, 2020

We had several panel sessions that were exclusive for our community at Cannes Lions last year, and a dedicated half day summit where we were able to summarize the lessons, sessions, and materials from the week. We incorporated insights and case studies in our class working with Facebook Blueprint.

Education 56

Education Industry Case Study Conference 56

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook.

Case Study 62

Case Study B2B Healthcare Energy 62

PRSay

OCTOBER 25, 2021

Brown sees a diverse student population, including international students, as a strength and something to be leaned into. Each of these three educators teach using actual case studies related to DE&I, and take the time to debate about current issues, exposing positive and negative examples of organizations handling of social issues.

Exercises 174

Exercises Education Case Study Nonprofit 174

Karen Freberg

SEPTEMBER 9, 2019

We are still talking about rented space here for a community, so it is key to have a place where you still are able to host your personal brand, and cultivate a community. It all depends on whether or not it is relevant for the community, brand, and if they are able to participate in the conversation authentically.

Case Study 49

Case Study YouTube Video Trends 49

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. You get access to industry level work, resources, and case studies for a year. Yep, I said it. No one cares where you are coming in from.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

JULY 6, 2017

Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. As a person who regularly teaches public relations, I knew many of the things that were tested, but I still had to study. It has surely been worth it. Cayce Myers, Ph.D.,

Study 128

Study Ethics Case Study Construction 128