ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Advertising Advertising 434

PRSay

FEBRUARY 5, 2019

Pecsi, APR, Fellow PRSA , the Society’s director of communications, about working on a shoestring budget, capturing the attention of PRSA judges and what earning a Silver Anvil meant for her organization. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners.

Case Study 99

Case Study Study Guidelines Internal 99

PR 20/20

SEPTEMBER 29, 2020

Communicating why it matters to marketers was the first step in unpacking the challenge. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Some jobs will be lost, and new ones will be created. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications.

Conference 304

Conference B2B Content Marketing Case Study 304

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Study 60

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity 179

Publicity Case Study Ethics Study 179

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . PRWeek Awards. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Melissa Agnes

MARCH 13, 2014

A Look at Malaysia Airlines’s Crisis Communications. Let’s take a look… They established a crisis communications home base. The airline has activated a dark website which is the best strategy for them as a crisis communications home base. Learn more about dark websites as a crisis communications strategy.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?

Communications 107

Communications Viral Case Study Exercises 107

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Cision shakes up C-suite again Cision has swapped out its leadership again. It’s gone from public traded – to privately held – twice in the same period.

Software 174

Software Marketing Leadership B2B 174

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. It drew 300+ attendees and dozens of sponsors in the inaugural year. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. There aren’t many companies that crank out over $100B in revenue each year.

Case Study 91

Case Study Storytelling How To Leadership 91

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. The post Beyond Publicity: What Your PR Agency Can Do appeared first on Crenshaw Communications.

Agency 188

Agency Publicity Media Training Training 188

Shift Communications

FEBRUARY 1, 2022

It’s often a proof point of the culture and relationship between leadership and the larger teams. In 2022, promoting case studies and work isn’t just for customers. Inspiring Work. Workplace culture remains front of mind for talent. That said: people still want to know they’re doing (or will get to do) cool work.

Brand 135

Brand Branding Employee Case Study 135

Presspage

FEBRUARY 8, 2021

The modern online newsroom has become a strategic tool for communicators. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. A Look At Academic Research on Crisis Communication From #AEJMC14. Join me as I speak with Tegan Ford, a recent graduate who now has to apply the crisis communications strategies and learnings she was taught while studying towards her masters, in the field.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

JANUARY 11, 2024

Each year, I’m disappointed by submissions that omit crucial elements, such as a well-crafted communications plan or thoughtful insights and analysis. Always include your communications plan. 15 Ann Andrews Morris is principal of AndMore Communications, LLC, a D.C.-based Enter now to secure the early bird rate! 18 Regular: Feb.

Case Study 97

Case Study Nonprofit Guidelines Ethics 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. The most fundamental utility of social media for B2B companies is amplification of other communications. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Shift Communications

MAY 26, 2022

Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. Companies need to remain bullish on theirlong-term vision and plan, both building toward it and communicating a narrative that supports it. But this is no time to get skittish in PR and Communications.

Employee 88

Employee Case Study Corporate Trends 88

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

MAY 22, 2018

If a new company has a very specific, highly technical new tool, its value may be hard to communicate to a wide audience, but a trade may love it, technical details and all. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

FEBRUARY 16, 2021

According to the Edelman study, 75% of respondents globally trust their employer. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Invest in communications experience.

Government 145

Government Survey Ethics Media 145

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Customer reviews become case studies, and satisfied customers tend to spread the good word. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The most successful clients view an agency as a strategic partner and an extension of their own communications team, privy to C-level thinking and fully trusted with confidential material. The parameters simply must be communicated at the outset. Dissect the client case studies. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120