ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. But there’s simply no way to own an idea.

Agency 361

Agency Pitching Creativity Groups 361

Agility PR Solutions

DECEMBER 18, 2023

Small businesses, vibrant and dynamic, are often lauded as the economy’s lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding.

Small Business 173

Small Business Communications Brand Branding 173

ImPRessions - Crenshaw Communications

JULY 1, 2021

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. In an “integrated marketing” environment, the ideal outcome is a bold campaign idea that can be executed across multiple channels. That means risky ideas are discouraged. Breakthrough creative.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. PR opportunities. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

MARCH 15, 2022

The agency understands your PR and business goals. The right PR team should not only understand how PR works, but how it fits into the broader landscape of your business and how you map its success. Your agency should consistently be driving innovative ideas that help your company stand out among competitors.

Agency 322

Agency Creativity Strategy Communications 322

Ronn Torossian

DECEMBER 17, 2022

This is because a lot of people tend to trust, as well as rely on the ideas that thought leaders share in the markets that interest them, which means that these people become the go to resources for others, looking for […]. The post Thought Leadership Basics for Businesses appeared first on.

Leadership 195

Leadership Resources Industry Company 195

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

PR for Anyone

MARCH 23, 2022

I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April. That means that my back-to-school idea needed to be submitted in late March/early April and my Mother’s Day idea should have been sent in January. If you are the author of a business book and you see that in September, Forbes.

How To 130

How To Pitching YouTube Advertising 130

Agility PR Solutions

MARCH 18, 2024

Others prefer to work more directly with other businesses. Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a few steps required to establish your company.

B2B 86

B2B Consumer Marketing Company 86

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

PR objectives should be clear to both parties, and they should typically reflect the organization’s business goals. The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. Onboarding is where a PR firm really gets to know a business and its objectives and mission.

Agency 310

Agency Measurement Meeting Reputation 310

Business Wire

DECEMBER 3, 2020

Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data. It’s that time of year: the winter holiday news season is here.

Blogging 273

Blogging Data Company Publicity 273

Agility PR Solutions

FEBRUARY 18, 2024

It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their business for one reason or another. Building a brand from the ground up is a rewarding yet challenging experience.

Strategy 105

Strategy Brand Branding How To 105

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Podcasts also offer the opportunity to connect to a specific target audience, engaging listeners who are interested in relevant business or cultural topics. There are many popular podcasts for businesses, including “How I Built This,” “Snacks Daily,” The New York Times’ “The Daily, and NPR’s “Up First” to name a few. Do your research.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Sometimes a client has a program or story idea that they’re certain is a winner, yet the experienced PR team feels less confident. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping.

Publicity 334

Publicity How To Agency Product Launch 334

Agility PR Solutions

JULY 4, 2023

In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways.

Digital PR 156

Digital PR Media Community Strategy 156

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. topic that relates to you and your business, move that publication to the top of your list. Is there anything you can relate your business to that ties into that? The post Pitch Ideas appeared first on Christina Daves. Hard to think that far ahead. It’s Breast Cancer Awareness month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Inbound PR

MARCH 22, 2024

Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. The role of PR professionals has evolved significantly.

Study 105

Study Measurement Data Blogging 105

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? As countries around the world – from the U.S.

Strategy 122

Strategy Leadership Groups Employee 122

PR for Anyone

NOVEMBER 14, 2023

That’s what Charmaine’s company “Raise A Dream” does; help people bring their ideas to life through collaboration, partnership, and sponsorship. She used collaboration and sponsorship in pretty much everything that she did in her businesses. The one thread that is woven through Charmaine’s puzzle is relationship.

Instagram 130

Instagram YouTube LinkedIn Facebook 130

Agility PR Solutions

MAY 22, 2022

Your business is competing in a world of compelling ideas and innovative products. Consider several actionable ideas for broadening your business exposure online. The post 7 sensible ways to gain exposure for your business appeared first on Agility PR Solutions. 1. […]. . […].

Meeting 153

Meeting Brand Branding Publicity 153

PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. Media exposure is a game-changer for a business. Before we dive in on the seasons, it’s important to understand lead times when sending in story ideas. Business media is looking for wrap-ups.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. This will show a keen interest in understanding the finer points of a business but also a nose for each stakeholder’s areas of interest and proficiency.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. ChatGPT can assist in generating new ideas and topics. Instant research hub ChatGPT can greatly expedite the research process.

Retail 156

Retail Video Pitching Technology 156

Agility PR Solutions

JULY 17, 2023

That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Want to learn how to create an effective SEO PR strategy?

SEO 147

SEO Strategy Brand Branding 147

Prowly

DECEMBER 5, 2023

An earned media strategy is a crucial part of a PR strategy for any business. Today, we’re going to help you uncover some earned media ideas and provide tips for creating an […] The post 14 Tips for Creating a Successful Earned Media Strategy appeared first on Prowly Magazine. This is something called earned media.

Strategy 104

Strategy Media Publicity Analytics 104

Agility PR Solutions

JULY 31, 2023

In today’s competitive business landscape, building trust with customers and establishing credibility are essential for success. It involves providing valuable insights, expertise, and innovative ideas […] The post 6 important ways thought leadership builds trust for your brand appeared first on Agility PR Solutions.

Leadership 145

Leadership Brand Branding Resources 145

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

You may be surprised by the new ideas you can generate when you schedule the time to sit down and think. However, make sure that your meeting is a productive use of time for everyone (a recent study from the Harvard Business Review found that 71% of senior managers said meetings in general are unproductive and inefficient.)

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. PR opportunities. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Daily feedback on performance, ideas, and account management is invaluable for any communications team, and it can serve to nip problems at an early stage. Yet our success depends on collaboration.

How To 266

How To Agency Internal International 266

PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. I use it every day in my own business so I’m not just telling you to try something, I know t works! Land in the media and see what it does for your business. Find the right journalist – use Google! The formula works. It’s proven. Are you next?

Publicity 130

Publicity Video Pitching System 130

Inbound PR

MARCH 28, 2024

Where could your business be going wrong? This is a question that most businesses ask themselves regularly, and yet coming up with the answer can be really difficult. It’s hard to know where things are not going so well, and how you can get your business back on track. Top 7 Areas to Fix Today if Your Business is Going Wrong

How To 62

How To Tools Brand Branding 62

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

Agency 401

Agency Interviews Education Television 401

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. I’m going to give you a list to give you an idea of what you can do any day to get media attention. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business.

Pitching 130

Pitching Television System Local 130

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

An outside perspective It’s easy to get tunnel-visioned when you are close to a project or business unit. Seeing around the corner is helpful in developing the big ideas that drive positioning and earned media coverage. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Despite best efforts, the founder responded to normal business questions with meandering, evasive answers peppered with statistics that weren’t true! They laugh at your jokes and nod at your ideas! What happened?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Despite best efforts, the founder responded to normal business questions with meandering, evasive answers peppered with statistics that weren’t true! They laugh at your jokes and nod at your ideas! What happened?

Agency 227

Agency Television Radio Pitching 227