PR 20/20

MAY 19, 2020

Contact Content Creators Out of a Job. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). At the same time, some of the greatest media titles on the planet were struggling to keep up with content demands since letting staffers go.

Writing 72

Writing Brand Branding Construction 72

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Finally, our team individually verifies each of those authors’ primary media outlet, title and contact information, including their current email address and phone number.

Industry 195

Industry Media Reputation Report 195

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 166

Writing How To Video Facebook 166

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). I am also including links to other interviews I’ve done on similar topics.

Brand 177

Brand Branding Interviews Video 177

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Use email well.

Media 333

Media Pitching Report B2B 333

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Brand 149

Brand Branding Reddit Pitching 149

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Based on customer success stories we see every day from brands big and small, we’d like to share a few of the best practices for impactful pitches and journalist campaigns. Look no further than Onclusive’s journalist relationship management tools.

Media 195

Media Pitching Tools Resources 195

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better.

Sports 141

Sports Facebook Writing Brand 141

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Writing Training Storytelling 191

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Write a Captivating Subject Line.

Pitching 298

Pitching Software Construction Writing 298

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It’s a published statement that celebrates a milestone from your brand. It can also defend your brand’s reputation during a crisis. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 61

Writing How To Examples Consumer 61

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78

Brand Branding Film Reddit 78

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Conferences can be massive brainstorming sessions, and businesses can miss out on valuable contacts and insight if they’re absent. Great company. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Remote PR Jobs

SEPTEMBER 25, 2023

Poor Sally sees how it feels when competing brands have their PR strategies on lock. One of the best things you can do for your brand is to memorize editorial calendars. The Calendar Is Your Friend The humble calendar -- it’s a key ingredient to writing pitches that get published. The answer to Sally’s dilemma is simple: timing.

Pitching 130

Pitching Media Print Publicity 130

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. The primary goal is to create more exposure for your brand and yourself as a thought leader in your industry. Innovative Call to Action Techniques.

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Media contacts as influencers. In some niches, journalists can do double duty for a brand, although a working journalist is very unlikely to serve as a paid endorser.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 144

Analysis Tools Software SMB 144

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. It is best to list both a phone number and email for each contact.

Examples 52

Examples Company Financial Brand 52

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what? What changed?

Brand 92

Brand Branding How To Writing 92

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Public Relations Sydney

OCTOBER 6, 2014

By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. The first place to start is to write a company announcement media release. Here are some tips to help you write a great company announcement media release.

Writing 91

Writing Company How To Media 91

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Outlet name.

Media 104

Media Radio Local Tools 104

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn.

B2B 103

B2B Twitter Brand Branding 103

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

Action PR

JULY 5, 2019

At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. Include a brand name if it is a household name. If you’re lucky enough to work on a popular brand that everyone has heard of, this is very likely to catch the interest of journalists. Use numbers or stats.

Writing 40

Writing Creativity Brand Branding 40

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81