ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. They can also present valuable networking opportunities. Don’t advertise your brand. Present the best face of the company.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

The Hoyt Organization

SEPTEMBER 21, 2023

This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding. Challenge Outside of the tight timeline, it was critical that the new branding build on the firm’s already strong reputation. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. The show floor featured an abundance of high-quality mixers for mocktails as well as alcohol-free ready-to-drink beverages.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Include an Engaging Headshot.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. The context in which your content appears can impact brand safety. Buy reprints and hand them out at a trade show.

Media 103

Media Advertising Advertising Print 103

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

Company 68

Company Trade Shows How To Product Launch 68

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot. This enables teams to truly customize their portal to fit their needs.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018.

Retail 60

Retail Trade Shows Consumer Trends 60

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects.

Survey 170

Survey Media Relations Pitching Media 170

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Karen Freberg

APRIL 30, 2018

Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ). Each class had to do their own client presentations – which involved a formal presentation and proposal to submit. Mission accomplished!

Social Media 41

Social Media Exercises Trade Shows Case Study 41

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of Trade Shows. If marketing could do *just* one thing to build brands and generate leads we would. You’ll get it if you read the post. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Having safely finished the conversation, I moved to ease the phone back into my pocket…and missed.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In my presentation, I tried to set things up by taking a look back at where we’ve come from when it comes to tech in PR. Or, that you would be able to produce entire brand videos right from your smart phone?

Technology 60

Technology Content Marketing Social Media Facebook 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

JANUARY 9, 2018

There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. How B2B Marketing Can Get More out of Trade Shows. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference. 12) Go earn another story.

Media 99

Media B2B Groups Conference 99

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. At CES 2020, more than a dozen automakers from around the world showed their innovative products. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

PR 20/20

MARCH 7, 2017

Presentations: Repurpose content into a presentation format to upload to SlideShare or embed in a blog post. Plus, 92% of consumers trust peer recommendations over standard brand content. Helps build brand trust. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer.

Blogging 120

Blogging How To Infographics Writing 120