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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

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Voice moves from awareness to application

Stephen Waddington

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences.

Hotels 138
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. This doesn’t necessarily mean everything has to be physically built in Indonesia but highlighting local partnerships, development teams or contributions to the technology’s creation.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.