NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build brand invincibility. Building an Invincible Brand in an Uncertain World. Click here to learn more. **.

How To 150

How To Crisis Crisis Management Viral 150

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. Invite diverse feedback and open communication.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But what about the crisis situations that are handled well? Pepsi’s graceful mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. What happens to your reputation when these risks materialize, and what are the repercussions to your clients?

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And is other places are any examples you’ve seen where that kind of comprehensive marketing communications, holistic approach has really worked? Paul: Brilliant. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”.

Analytics 78

Analytics Case Study Data Reputation 78

Melissa Agnes

FEBRUARY 1, 2018

” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can materialize.

Crisis 177

Crisis Crisis Management Viral Twitter 177

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. The alignment helps distinguish the client brand and link it with borrowed expertise and the client’s own insights. Brand influence is born in a community.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

PR in High Definition

SEPTEMBER 27, 2021

Whilst it may be tempting for businesses to focus on comms demonstrating growth, success, and innovation, it must be balanced with authentic stories highlighting the impact and human side to your brand. The power to bounce back is more paramount than ever, especially how we set forth with this ability.

Viral 62

Viral Crisis Industry Reputation 62

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Also recently, a jury in Texas awarded a million dollars to a wedding photographer whose reputation was destroyed by an uppity couple.

Airlines 54

Airlines Reputation Customer Service Social Media 54

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 83

Social Media Pitching Media LinkedIn 83

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Album: Reputation ) Prioritize relationships. We find inspiration in life, work and relationships. Swift’s songs are never formulaic.

Leadership 187

Leadership Storytelling Viral Banking 187

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. We’ve also added examples of specific PR metrics to this framework.

Measurement 396

Measurement Data Hotels Viral 396