PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. We embrace creativity.

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Brand Branding Film Viral 176

Mindful Marketing

JANUARY 8, 2024

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

Prohibition

OCTOBER 28, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

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Film Brand Branding Video 48

Prohibition

OCTOBER 27, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

Film 48

Film Brand Branding Video 48

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Nostalgia marketing fosters a deeper connection and engenders a sense of brand loyalty.

Film 88

Film Marketing Consumer Fashion 88

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

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YouTube Brand Branding How To 98

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it. We loved this!

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Are you prepared to storyboard?

Brand 60

Brand Branding Film YouTube 60

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. brands can hijack existing campaigns. This shows that?—?when when relevant?—?brands

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Instagram Examples Brand Branding 120

PRSay

AUGUST 10, 2023

” The director is clearly covering all her bases in a film that generated a record-breaking $1 billion in worldwide box office sales in just 17 days — the first film soley directed by a woman to cross that box-office mark. In Greta Gerwig’s near-perfect creative endeavor, isn’t that what Barbie would have done?

Marketing 113

Marketing Film Study Engineering 113

Ethical Voices

SEPTEMBER 14, 2023

This week in PR Ethics the issues ran the gamut from AI and government overreach, to how much should brands cooperate with the government and should we believe what we read: Conflict of Interest – One of the most common ethical dilemmas PR pros face deals with conflict of interest.

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Government Ethics Media Relations Film 78

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. This involves collaborating with other influencers or brands to promote each other’s content or products.

Film 88

Film Video YouTube Instagram 88

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

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Film Local Leadership Radio 136

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It has to be Heinz – and its global rebrand In a bid to unify the brand under a single global platform, Heinz has unveiled its new look in a global rebrand first for them.

Film 62

Film Social Media B2C Survey 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Autumn traditionally means the start of new TV shows, the release of Oscar-contending films and a slew of Broadway shows. The clock is ticking! Get into online and broadcast gift guides.

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Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

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Case Study SEO Film Video 178

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

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Brand Branding Consumer Social Media 273

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

prTini

JUNE 16, 2015

To promote the Toronto Short Film Festival , the brand’s Instagram channel morphed into a choose-your-own-adventure silent film. From Fast Company : “By using clips from the seven silent films included in the festival, users can string together a short film based on a series of decisions.

Creativity 28

Creativity Examples Film Fashion 28

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

Video 62

Video Corporate Product Launch Film 62

Cision

NOVEMBER 14, 2016

This is why Stories are more useful for brands on Insta than Snapchat. A lot of visual content – From a brand perspective, Snapchat’s Discover content (curated by brands like Mashable , The New York Times , ESPN , etc.) From a branding and communications standpoint, you may have to get creative to make this feature useful.

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Instagram How To Film Resources 120

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

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Film Instagram Sports Analytics 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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Digital PR Industry Strategy Film 170

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

Mark My Words

JULY 5, 2021

The legendary ad executive Trevor Beattie – responsible for the iconic Wonderbra’s “Hello Boys” and French Connection’s “Fcuk” campaigns – put it this way: “Ads that are made today are not commercials, but mood films. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.”

Advertising 60

Advertising Advertising Film Creativity 60

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

Prohibition

AUGUST 3, 2021

Kurt Gieger, bringing a touch of style: June saw us wrap up our work with Carvela and Kurt Gieger to celebrate two brand new stores in Victoria, Leeds. In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. We love getting our creative hats on here at Prohibition!

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Case Study Film Video Study 62

Karen Freberg

JUNE 24, 2018

Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! In many ways, I felt I was coming to my creativity home!

Creativity 40

Creativity Education Video Film 40

ImPRessions - Crenshaw Communications

MAY 30, 2017

Whether it’s your brand ambassador s pouting off offensively on social media or your airline behaving very, very badly to customers, knowing how to mitigate and repair has never been more important. while not brand new is a terrific resource for how to successfully build and leverage content. Content Inc. Content Inc.

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Film Crisis Writing Airlines 159

Shift Communications

DECEMBER 3, 2015

What I really want to address is how brands can utilize buzz surrounding trending events to bring their name into the conversation, engage with a new audience and show some creativity and a sense of humor. Not every trending hashtag or news event is the right opportunity for your brand to chime in. Be creative.

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Social Media Brand Branding Media 60

PRSay

JANUARY 21, 2020

When crafting our stories at MediaSource , for example, we find and focus on a real person who is impacted by the topic we’re featuring in a brand’s story. While a CEO or brand executive will likely appear somewhere in the story, we’ve learned that the audience is drawn to the story of a real person. Top-notch production.

Communications 160

Communications Storytelling Film Training 160

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

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Industry Trade Shows Marketing Film 195

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

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Wireless Retail B2C Instagram 62